Beyond the Job Title: Recognizing Women’s Contributions in Tech

In tech, success is often measured in dashboards, KPIs, and revenue milestones. But some of the most valuable contributions, especially those of women, can’t be quantified so easily. These are the moments of invisible labor, the behind-the-scenes wins, and the human touches that drive organizational success but don’t always make the quarterly report. 

At Identity Digital, we believe celebrating these contributions is essential to building a thriving, innovative culture. Recognition isn’t just a feel-good exercise, it fuels engagement, collaboration, and long-term growth. 

Beyond Metrics: Recognizing the “How” and “Why” 

While measurable KPIs are critical, we’ve found that honoring the way work is done can be just as impactful. Our recognition and award programs, ranging from real-time shout-outs to quarterly honors, shine a light on the efforts that often go unnoticed: 

• The colleague who consistently supports others 

• The team member who streamlines workflows without being asked 

• The individual who infuses creativity and heart into every project 

Since launching these programs, we’ve seen a noticeable lift in employee engagement, energy, and cross-team collaboration. In company-wide meetings, we carve out space for employees to showcase work they’re proud of - focusing on the “how” and “why” behind the achievement, not just the results. These storytelling moments reveal innovative problem-solving, cross-functional teamwork, and personal growth that might otherwise remain invisible. 

We also invite high-performing employees to join strategic, cross-functional projects through leadership nominations. This not only builds skills and visibility but also strengthens connections across departments. 

Spotlight on Impact: A Legal Win with Lasting Value 

One recent example of an Identity Digital employee,  brings this philosophy to life, demonstrating how skill, persistence, and hard, behind-the-scenes work can shape impactful outcomes: A Senior Corporate Counsel, Beth Marty, played a pivotal role in securing startup partnerships and managing complex international domain negotiations. Her legal expertise, paired with meticulous research and preparation, provided the foundation for both legal and commercial decision-making. 

Her work didn’t just yield significant financial gains; it elevated our brand’s reputation as a strategic, credible, and detail-oriented partner capable of navigating high-stakes deals with clarity and confidence. 

Making All Contributions Visible 

Beth’s story is just one example of the impact that often happens out of the spotlight. To ensure every contribution is valued, leaders must be accountable for surfacing and celebrating diverse forms of value creation. At Identity Digital, we train managers to recognize different types of impact, not just the most visible wins. I encourage my teammates to bring forward examples of great work they’ve seen, both within their teams and across the company. 

We’ve also built multiple feedback and recognition channels, from formal quarterly reviews to informal coffee chats with skip-level managers. These touchpoints give quieter achievements the platform they deserve. 

When recognition becomes part of the daily rhythm of leadership, you create a culture where people feel seen, valued, and supported. And that’s the kind of impact no dashboard can fully capture.