Why Are Women Founders Critical to the Future of Technology?

Diverse teams, led by women in tech, foster innovation, inclusivity, and financial growth. They challenge gender biases in product design, inspire future STEM professionals, and enhance company performance. Promoting women entrepreneurs expands the talent pool, bridges investment gaps, and steers the industry toward ethical practices, creating tech solutions for broader audiences.

Diverse teams, led by women in tech, foster innovation, inclusivity, and financial growth. They challenge gender biases in product design, inspire future STEM professionals, and enhance company performance. Promoting women entrepreneurs expands the talent pool, bridges investment gaps, and steers the industry toward ethical practices, creating tech solutions for broader audiences.

Empowered by Artificial Intelligence and the women in tech community.
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ADRIANA RIVAS
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Diversity Leads to Innovation

Studies have shown that diverse teams are more innovative and can solve complex problems faster and more creatively. Women founders bring unique perspectives and life experiences to the tech industry, contributing to the creation of novel solutions and products that cater to a broader market, including underserved demographics.

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ADRIANA RIVAS
COO & Chief Biwitech Development Officer at BIGWISE CORP

As a Latina woman in technology, my innovation journey began far from Silicon Valley. I started my professional path as a public accountant in Venezuela. Years later, I now serve as Chief Operating Officer of BIGWISE Corp and lead the development of Biwitech, a retail hardware brand born in the U.S. and expanding across Latin America. Women founders bring diverse perspectives that lead to more relevant and inclusive innovations. I conceptualized Biwitech when I noticed that large retailers, particularly in developing markets, were underserved by existing tech solutions. By creating hardware explicitly designed for high-volume, complex operations in Latin America and the U.S., we’re solving real-world retail challenges that traditional systems often overlook.

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Expanding the Talent Pool

As technology continues to evolve, the demand for skilled professionals exceeds the supply. Encouraging women to pursue entrepreneurship in tech not only helps in closing the gender gap but also expands the talent pool, ensuring that the tech industry can continue to grow and innovate at a rapid pace.

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Addressing Gender Bias in Product Design

Products designed primarily by men may inadvertently reflect gender biases, overlooking women's needs and perspectives. Having more women in founder roles ensures a broader understanding and consideration of different user groups, leading to more inclusive and accessible technology for everyone.

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Enhancing Economic Growth

Empowering women founders in technology not only contributes to gender equality but also boosts economic growth. Women-led startups are often highly successful, generating significant revenue and creating jobs, which has a positive impact on both the tech industry and the global economy.

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ADRIANA RIVAS
COO & Chief Biwitech Development Officer at BIGWISE CORP

Biwitech operates today in Miami and several Latin American markets, including Venezuela, Guatemala, Honduras, and Mexico, through partner networks. This expansion is not just about technology it's about economic opportunity. By manufacturing, distributing, and supporting local businesses, we create jobs, strengthen regional economies, and reduce our reliance on imports. Women-led companies like ours often reinvest in community ecosystems and create sustainable economic growth across borders. I've seen how retail chains can thrive when given tools adapted to their specific needs.

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Inspiring the Next Generation

Women founders serve as role models for young girls and other women, inspiring them to pursue careers in STEM (Science, Technology, Engineering, and Mathematics) fields. This helps in gradually changing societal norms and breaking down barriers, encouraging more women to innovate and lead in technology.

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ADRIANA RIVAS
COO & Chief Biwitech Development Officer at BIGWISE CORP

Growing up in Venezuela, I never imagined I would one day lead a technology brand developed in the U.S. and implemented across Latin America. However, it was the role models I found, women who didn't fit the traditional mold but dared to build and lead that changed my path. Today, as COO of BIGWISE Corp and Chief Biwitech Development Officer, I make it a priority to share my journey openly and support women who dream of innovating beyond borders. Through Biwitech, we are creating hardware that simplifies retail operations, but beyond technology, we're building representation. I believe that every time a young girl sees a woman leading a tech company, especially in fields like hardware or systems integration, we're rewriting what is possible. Whether in Miami, Caracas, or Mexico City, I've met women engineers, developers, and designers whose ideas are powerful but lack visibility. That's why representation matters. I hope that by leading publicly, publishing knowledge (such as my recent book on self-service implementation), and staying actively engaged with networks like WomenTech, we create space for the next wave of female builders, coders, and creators. Because the future of tech is not only innovative, it must also be inclusive.

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Improving Company Performance

Research indicates that companies with gender-diverse management teams perform better financially. Women founders in the tech industry contribute to this diversity, leading to enhanced decision-making, stronger financial performance, and higher levels of creativity and satisfaction within companies.

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Fostering a More Inclusive Work Environment

Women founders are more likely to prioritize creating inclusive and supportive work environments. Such cultures not only attract talent from a variety of backgrounds but also significantly reduce employee turnover rates, leading to more stable and successful companies.

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Bridging the Gender Investment Gap

Despite progress, women founders still receive significantly less venture capital funding than their male counterparts. As more women succeed in launching and growing their tech startups, it challenges and changes investor biases, leading to a more equitable distribution of resources and opportunities.

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Enhancing Corporate Social Responsibility

Women founders often lead companies that prioritize social and environmental issues, alongside profit. By integrating these values into the core of their businesses, they contribute to positive societal change and push the tech industry towards more sustainable and ethical practices.

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Creating Solutions for a Wider Audience

Women entrepreneurs in technology are often driven by the desire to address real-world problems faced by diverse groups, including women and minorities. Their leadership ensures that technology is not just innovative but also inclusive, creating solutions that cater to a wider audience and improve lives on a global scale.

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What else to take into account

This section is for sharing any additional examples, stories, or insights that do not fit into previous sections. Is there anything else you'd like to add?

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ADRIANA RIVAS
COO & Chief Biwitech Development Officer at BIGWISE CORP

The future of technology must be global, inclusive, and grounded in real-world needs. Women founders are not just adding diversity; we are reshaping the foundation of how, where, and for whom technology works. We need more women building platforms, creating physical tech, and scaling solutions across diverse markets. We need more of us at the table and more of us setting the table.

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