Advancing Technology Through Female Leadership

Women in executive and technical roles within the mobile gaming industry are pushing the boundaries of what's possible in game development. From leveraging AI for more personalized gaming experiences to pioneering AR and VR applications, their innovative contributions are shaping the future of mobile gaming.

Women in executive and technical roles within the mobile gaming industry are pushing the boundaries of what's possible in game development. From leveraging AI for more personalized gaming experiences to pioneering AR and VR applications, their innovative contributions are shaping the future of mobile gaming.

Empowered by Artificial Intelligence and the women in tech community.
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Lisa Steingold
Head of Content

Women in executive and technical roles are driving some of the most meaningful innovation happening in mobile gaming today. María de la Puente, founder of Hubapps and one of the industry’s leading mobile gaming growth strategists, exemplifies this shift. Her integration-first, data-obsessed approach to user acquisition has helped studios master increasingly complex performance ecosystems—especially as AI, privacy changes, and platform algorithm shifts reshape how games scale. Alongside María, leaders like Elin Jonsson, Chief Business Officer at East Side Games, are redefining what leadership in gaming looks like. Elin’s strength comes from embracing her own leadership style rather than contorting herself into traditional male-dominated norms. Moving from Sweden to Canada, she chose to stand out instead of blend in—proving that diverse leadership approaches not only belong in gaming but are essential for building stronger teams and more innovative companies. On the operational and strategic side of ad monetization, Ivona Pinjak, Ad Mon Specialist at GameBiz Consulting, continues to raise the bar for ethical advertising in mobile games. She pushes publishers and advertisers to prioritize responsibility, reminding them that content labeled “sensitive” or “inappropriate” is categorized that way for a reason—and questioning whether brands truly want their identity associated with it. Her voice is vital in a space that often prioritizes performance over principles. Leaders like these women are pushing the boundaries through their pioneering visions of what is possible.

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