Recruitment messages coming directly from employees are perceived as more trustworthy than corporate advertising. In tech, where skepticism about corporate culture can be high, employee advocacy programs lend authenticity to the employer brand—making it easier to attract diverse candidates who value transparency.

Recruitment messages coming directly from employees are perceived as more trustworthy than corporate advertising. In tech, where skepticism about corporate culture can be high, employee advocacy programs lend authenticity to the employer brand—making it easier to attract diverse candidates who value transparency.

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