IBMs New Collar Program From Barista to Cybersecurity Analyst

IBM’s New Collar initiative is a hallmark example of skills-based hiring. The company actively recruits individuals from non-traditional backgrounds—including retail, service industry, and veterans—into tech roles. One notable story involves a former coffee shop worker who leveraged IBM’s apprenticeship program to become a cybersecurity analyst, proving that with the right skills, traditional degrees aren’t always necessary for success in technology.

IBM’s New Collar initiative is a hallmark example of skills-based hiring. The company actively recruits individuals from non-traditional backgrounds—including retail, service industry, and veterans—into tech roles. One notable story involves a former coffee shop worker who leveraged IBM’s apprenticeship program to become a cybersecurity analyst, proving that with the right skills, traditional degrees aren’t always necessary for success in technology.

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