Co-creating messaging means collaboratively choosing words and visuals that reflect a wide range of identities and experiences. Avoid jargon or technical terms that may alienate some candidates, and include images that showcase diversity in race, gender, disability, age, and other dimensions. Testing these materials with diverse employee panels can help gauge effectiveness and inclusivity.

Co-creating messaging means collaboratively choosing words and visuals that reflect a wide range of identities and experiences. Avoid jargon or technical terms that may alienate some candidates, and include images that showcase diversity in race, gender, disability, age, and other dimensions. Testing these materials with diverse employee panels can help gauge effectiveness and inclusivity.

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