Work-Life Balance Pressures

Women often face disproportionate expectations when it comes to managing home and work life. These societal norms can lead to challenges in pursuing demanding senior roles or being considered for them, as there might be an assumption that women cannot commit fully due to family obligations.

Women often face disproportionate expectations when it comes to managing home and work life. These societal norms can lead to challenges in pursuing demanding senior roles or being considered for them, as there might be an assumption that women cannot commit fully due to family obligations.

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Elodie Guillard
Marketing Director at WebCargo by Freightos

Work-life balance expectations continue to disproportionately impact women, especially in leadership tracks. Societal norms often assume that family responsibilities will limit women’s availability or ambition—leading to fewer opportunities for advancement. This bias not only undermines women’s careers but also deprives organizations of qualified, capable leaders. Promoting flexible, outcome-based work cultures and challenging outdated assumptions are key to ensuring that leadership potential is recognized based on talent—not stereotypes. Equity at work starts with rethinking how we define commitment and success.

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