💫 We're happy to announce the finalists for the Go-To Startup Tools & Software of the Year for 2025!
The Go-To Tool & Software for Startups of the Year Award celebrates the platforms founders reach for first when they build, launch, and grow. These are the tools that sit at the core of a young company’s stack, keeping teams aligned, customers engaged, and operations under control from day one.
The 2025 finalists span product collaboration, infrastructure, CRM, analytics, payments, and more. They reduce friction, shorten feedback loops, and help founders turn ideas into shipped features, signed customers, and real revenue. Each finalist stands out for startup adoption, reliability, and the ability to scale from first users to global teams.
Below are this year’s finalists across the 12 sub category awards:
1. Startup Design & Content Tool of the Year Award Finalists 2025
The Startup Design & Content Tool of the Year Award celebrates platforms that help teams turn ideas into clear visuals, prototypes, and stories. These tools make it easier for product, marketing, and founder teams to move from concept to launch with speed and clarity.
The 2025 finalists support everything from UX diagrams and architecture planning to video explainers and AI-assisted decks. They help early-stage teams look polished, test ideas fast, and communicate with investors, customers, and partners.
⭐ Biteable
- Gives startups simple, fast video creation so they can explain products, onboard users, and run campaigns without a dedicated video team.
- Offers an accessible design workspace for pitch decks, social assets, landing pages, and internal docs that keep growing startups on brand.
⭐ Gamma
- Combines structured documents, decks, and AI to help founders craft narratives, investor updates, and product stories in minutes.
⭐ Miro
- Supports distributed teams with whiteboards for discovery, roadmapping, retros, and collaborative workshops across product and engineering.
- Provides modeling and architecture tools that help technical teams design scalable systems, data flows, and integrations from day one.
2. Startup Marketing & Growth Tool of the Year Award Finalists 2025
The Startup Marketing & Growth Tool of the Year Award honors platforms that help young companies reach the right audiences, measure impact, and grow efficiently. These tools support founders and lean teams as they test channels, refine messaging, and scale results.
The 2025 finalists cover lifecycle marketing, SEO, newsletters, and social presence. Each one helps startups build trust, track performance, and turn attention into lasting relationships.
⭐ Ahrefs
- Equips teams with deep SEO insights, competitor research, and keyword data so startups can win organic traffic early.
⭐ Beehiiv
- Helps founders build and grow newsletters with strong analytics and monetization options, ideal for community-driven products.
- Centralizes social publishing and monitoring, letting small teams manage multiple channels and respond to their community in real time.
⭐ Omnisend
- Provides ecommerce-focused email and SMS automation that helps startups run campaigns, recover carts, and improve lifetime value.
⭐ Semrush
- Combines SEO, content, and advertising analytics to help marketing teams plan campaigns, track rankings, and refine growth strategies.
3. Startup Sales, CRM & RevOps Tool of the Year Award Finalists 2025
The Startup Sales, CRM & RevOps Tool of the Year Award recognizes platforms that help teams manage pipelines, track relationships, and close deals with clarity. These tools support founders, sales teams, and customer-facing leaders who need structure without heavy complexity.
The 2025 finalists cover CRM, revenue operations, and sales intelligence. They help startups standardize processes, forecast more accurately, and deliver consistent customer experiences.
⭐ Gong.io
- Delivers conversation intelligence so teams can understand what works in every deal, coach reps, and refine sales playbooks.
⭐ HubSpot
- Offers an integrated CRM and sales suite that aligns marketing, sales, and service for growing teams in one clean platform.
- Gives startups a clear, pipeline-focused CRM that keeps teams focused on high-impact activities and deals most likely to close.
- Provides a scalable CRM backbone for startups that plan to grow into complex, multi-team sales organizations.
⭐ Vtiger
- Combines CRM, helpdesk, and marketing into one platform suitable for lean teams that need an all-in-one approach.
4. Startup Productivity & Collaboration Tool of the Year Award Finalists 2025
The Startup Productivity & Collaboration Tool of the Year Award celebrates platforms that keep teams aligned, organized, and moving quickly. These tools help founders, engineers, designers, and operators stay on the same page as they scale.
The 2025 finalists make it easier to manage projects, coordinate tasks, document decisions, and communicate across time zones. They support remote-first, hybrid, and global teams in building strong execution habits.
⭐ Airtable
- Provides a flexible database-meets-spreadsheet workspace for tracking everything from product backlogs to hiring pipelines and customer research.
⭐ Asana
- Helps teams map goals, projects, and tasks in one shared view, giving everyone clarity on priorities and ownership.
⭐ ClickUp
- Combines docs, tasks, goals, and dashboards to let startups centralize work instead of juggling many disconnected tools.
- Powers websites, blogs, and documentation hubs, giving startups a stable home for their content and knowledge.
⭐ Zoom
- Supports distributed teams with reliable video meetings, webinars, and collaboration features that keep communication active and direct.
5. Startup Developer & Infrastructure Tool of the Year Award Finalists 2025
The Startup Developer & Infrastructure Tool of the Year Award honors platforms that give engineering teams solid foundations. These tools help startups ship reliably, scale safely, and keep developer experience high even with small teams.
The 2025 finalists span code hosting, cloud, APIs, and modern AI infrastructure. They support everything from early prototypes to production-grade systems used by customers worldwide.
⭐ Algolia
- Delivers fast, flexible search and discovery APIs so teams can build rich user experiences without custom search infrastructure.
- Offers a broad cloud platform that lets startups run infrastructure, databases, AI services, and more on demand.
⭐ GitHub
- Provides source control, collaboration, and automation tools that sit at the center of most modern software teams.
⭐ GitLab
- Supports end-to-end DevOps with source control, CI/CD, security scanning, and deployment workflows that scale with growing engineering teams.
⭐ Mendix
- Enables teams to build and iterate applications quickly with a low-code platform, reducing the time from idea to deployed product.
⭐ OpenAI
- Supplies powerful AI models and APIs that startups use for search, assistants, automation, and new product categories.
6. Startup Data, Analytics & AI Tool of the Year Award Finalists 2025
The Startup Data, Analytics & AI Tool of the Year Award recognizes platforms that turn raw data into insight and action. These tools help teams measure product usage, understand customers, and build intelligent features.
The 2025 finalists span BI, data platforms, and AI frameworks. They support founders and operators in making better decisions and integrating intelligence directly into their products.
⭐ Algolia
- Provides search and recommendation capabilities that use relevance and behavioral signals to improve user journeys.
⭐ H2O.ai
- Delivers machine learning tools and platforms that help teams build models for prediction, scoring, and risk.
⭐ Insightful (formerly Workpuls)
- Offers analytics on work patterns that help leaders understand productivity and improve processes with data.
- Tracks ESG and sustainability metrics, giving companies clear data to report and improve environmental performance.
⭐ Sisense
- Combines data modeling, dashboards, and embedded analytics so startups can bring insights directly into their products and workflows.
7. Startup Ecommerce, Payments & FinOps Tool of the Year Award Finalists 2025
The Startup Ecommerce, Payments & FinOps Tool of the Year Award celebrates platforms that help teams sell, collect revenue, and manage financial flows. These tools are core to turning ideas into sustainable businesses.
The 2025 finalists span ecommerce storefronts, payment rails, and revenue infrastructure. They help startups launch online sales, handle global transactions, and bring discipline to subscription and commerce operations.
⭐ AutoDS
- Supports ecommerce sellers with automation for product sourcing, listings, and order management across marketplaces.
- Provides investor and fund administration software that helps startups and funds manage capital and reporting.
⭐ Shopify
- Offers a complete commerce platform so founders can launch and grow online stores without heavy engineering.
⭐ Stripe
- Delivers payment infrastructure, billing, and financial tooling that power SaaS, marketplaces, and global platforms.
⭐ Wix
- Enables businesses to create online sites and shops quickly, with templates and apps for commerce and services.
8. Startup HR, People & Recruiting Tool of the Year Award Finalists 2025
The Startup HR, People & Recruiting Tool of the Year Award honors platforms that support hiring, performance, and employee growth. These tools help early-stage companies build strong, inclusive teams from the start.
The 2025 finalists focus on recruiting, performance management, engagement, and skills development. They give leaders the insights and workflows needed to support people, not just processes.
⭐ BambooHR
- Provides an HR system designed for small and midsize teams, covering core records, onboarding, and basic analytics.
- Supports language skills development with AI-driven speaking practice, useful for global teams and international hires.
⭐ Insightful (formerly Workpuls)
- Gives leaders visibility into work patterns and workloads, helping them improve focus, fairness, and balance.
⭐ Leapsome
- Combines performance reviews, goals, feedback, and engagement surveys in one platform to support continuous development.
⭐ Workable
- Helps teams source, track, and hire candidates with structured workflows and collaboration for hiring managers.
9. Startup Legal, Compliance & Security Tool of the Year Award Finalists 2025
The Startup Legal, Compliance & Security Tool of the Year Award recognizes platforms that keep companies safe, compliant, and contract-ready. These tools help young teams handle risk without slowing innovation.
The 2025 finalists cover contract workflows, privacy programs, security controls, and legal practice management. They support legal teams, founders, and security leaders in building trust with customers and partners.
- Provides privileged access management that protects critical systems and reduces the impact of credential-related threats.
⭐ Clio
- Offers practice management tools widely used by legal teams and firms, simplifying matters, documents, and billing.
⭐ DocuSign
- Delivers secure e-signature and agreement workflows that help startups close deals and manage approvals remotely.
- Gives legal and compliance teams a secure document management platform with strong governance and search.
⭐ OneTrust
- Supports privacy, consent, and compliance programs, helping teams address regulations like GDPR and build user trust.
10. Startup Customer Support & Communication Tool of the Year Award Finalists 2025
The Startup Customer Support & Communication Tool of the Year Award celebrates platforms that help teams stay close to their users. These tools make it easier to respond quickly, solve issues, and keep conversations going across channels.
The 2025 finalists span chat, email, voice, and social messaging. They support support teams, founders, and community managers who handle large volumes of feedback with limited resources.
- Centralizes social media listening and engagement so teams can respond to user questions and feedback from one place.
- Supports email campaigns, onboarding flows, and announcement mailings that keep customers informed and engaged.
⭐ ManyChat
- Provides chat automation for WhatsApp, Instagram, and Facebook, helping teams handle common questions at scale.
⭐ Nextiva
- Combines phone, chat, and contact center capabilities for startups that need a unified support communications hub.
⭐ Zoom
- Enables live support, training, and customer calls through reliable video and screen sharing.
11. Startup HealthTech & MedTech Tool of the Year Award Finalists 2025
The Startup HealthTech & MedTech Tool of the Year Award honors platforms that support clinicians, patients, and health organizations. These tools sit at the intersection of care delivery, workflow efficiency, and digital health.
The 2025 finalists include telehealth, practice management, and clinical communication tools. They help teams deliver care, coordinate between professionals, and improve patient experiences.
⭐ Greenway Health (Prime Suite)
- Provides electronic health records and practice management tools tailored to ambulatory care organizations.
- Delivers EHR and practice solutions that support clinical workflows, reporting, and patient engagement.
⭐ OhMD
- Offers patient communication tools that use secure messaging and texting to keep patients and providers connected.
- Enables virtual care at scale, giving patients access to clinicians through remote visits and digital tools.
- Supports secure messaging and coordination across care teams, reducing delays and miscommunication in clinical settings.
12. Startup Vertical & Industry Platform of the Year Award Finalists 2025
The Startup Vertical & Industry Platform of the Year Award recognizes solutions built deeply for specific sectors and use cases. These tools solve complex, industry-specific problems that general platforms cannot address as precisely.
The 2025 finalists span real assets, ESG, field sales, and sustainability. They help companies work within regulated, physical, and high-complexity environments while staying data-driven and efficient.
⭐ Agora
- Supports real estate and investment managers with tools for investor relations, reporting, and asset oversight.
⭐ Cority
- Provides EHS and quality management solutions that help organizations manage safety, compliance, and operational risk.
- Tracks ESG data for real estate and other asset classes, giving teams clear metrics for reporting and improvement.
- Offers carbon accounting and climate management tools that help companies measure and reduce emissions.
⭐ Skynamo
- Supports field sales teams with mobile tools for route planning, ordering, and customer visit tracking.
Congratulations to all our finalists for the Go-To Software & Tool for Startups of the Year Award. Your products power the work of founders, operators, and builders across the globe, helping teams move faster, stay focused, and deliver real value to their customers.
Explore this year’s finalists, compare them with your own stack, and share what works with other leaders in the WomenTech Network community. Together, you can raise the standard for the tools that support the next generation of startups and set the stage for stronger, more inclusive tech companies worldwide.
🥁 The winners will be announced on December 4 during the Women in Tech Global Awards 2025 ceremony.
🎫 Get your ticket to join the ceremony, get actionable insights from the keynotes, and celebrate the achievements of the outstanding women in tech.