How Can Talent Teams Measure the Success and ROI of Shadowing Programs for Diverse Employees?

To measure shadowing program success, set clear diversity-aligned objectives and KPIs like retention and internal mobility. Track employee retention, career advancement, skill gains, and inclusion metrics. Use feedback, cost-benefit analysis, and link outcomes to business performance for a complete ROI assessment.

To measure shadowing program success, set clear diversity-aligned objectives and KPIs like retention and internal mobility. Track employee retention, career advancement, skill gains, and inclusion metrics. Use feedback, cost-benefit analysis, and link outcomes to business performance for a complete ROI assessment.

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Define Clear Objectives and KPIs

Before launching a shadowing program, talent teams should establish clear, measurable objectives aligned with diversity and inclusion goals. Key performance indicators (KPIs) might include improved retention rates among diverse employees, increased internal mobility, or enhanced employee engagement scores. Measuring these KPIs before and after the program helps quantify its impact and ROI.

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Track Employee Retention and Turnover Rates

One concrete way to measure success is analyzing retention rates of diverse employees who participate in shadowing programs compared to those who do not. A notable improvement in retention can indicate that shadowing supports employee engagement, satisfaction, and career development, thus providing a measurable ROI.

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Monitor Career Advancement and Internal Mobility

Shadowing often provides employees with exposure to new roles and departments. Talent teams can track the rate at which participants receive promotions or transition to new internal roles as a direct result of these programs. Increased career advancement amongst diverse employees signals the program’s effectiveness.

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Use Employee Feedback and Engagement Surveys

Collect qualitative and quantitative data through surveys and interviews post-shadowing. Questions should assess participants' perceived knowledge gain, confidence, and sense of inclusion. A rise in engagement scores or positive feedback specifically attributed to shadowing experiences reflects program success.

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Measure Skill Development and Competency Gains

Assess which competencies or skills were targeted during the shadowing program (e.g., leadership, technical skills, cross-cultural communication). Pre- and post-program assessments or self-ratings can demonstrate skill improvements, showing tangible employee development and program value.

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Analyze Impact on Inclusion Metrics

Since shadowing often aims to support diverse employees, talent teams should evaluate changes in inclusion metrics such as belongingness scores, participation in decision-making, or representation in critical projects. Improvement in these areas may highlight stronger inclusion stemming from shadowing.

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Calculate Cost-Benefit Analysis

By comparing program costs—such as time investment, resources, and administrative expenses—to benefits like reduced turnover costs, improved productivity, and decreased recruitment needs, talent teams can estimate ROI in financial terms, helping validate continued investment.

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Examine Manager and Mentor Feedback

Managers and mentors involved in shadowing provide valuable insights into participant growth and program effectiveness. Tracking their observations and satisfaction with the process can reveal areas for improvement and confirm positive outcomes.

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Track Network Expansion and Cross-Departmental Collaboration

Shadowing programs often broaden employees' professional networks. Measuring the extent to which participants build new relationships across teams and departments can indicate enhanced collaboration and knowledge sharing, which are integral to organizational success and diversity initiatives.

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Link Shadowing Outcomes to Business Performance

Where possible, connect shadowing program outcomes to broader business metrics like innovation rates, customer satisfaction, or project success rates. Demonstrating that a diverse workforce empowered through shadowing contributes to business results strengthens the case for the program’s ROI.

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What else to take into account

This section is for sharing any additional examples, stories, or insights that do not fit into previous sections. Is there anything else you'd like to add?

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