Skip to main content
Featured: Women Driving Digital Transformation: Challenges, Opportunities and Trends
  • Membership
    • Overview
    • Professional Membership
    • Founding Membership
    • Executive Women in Tech (eWIT)
    • Global Ambassador
    • Circles
  • Log in
Fri, 05/16/2025 - 23:58

Popular
Demand!

🔥 Final Discount Extension! Save up 35%!

Days
Hours
Minutes
Seconds
Home
Toggle menu
  • Women in Tech Global Conference 2025
    • Why Attend
    • Tracks & Topics
    • Chief in Tech Summit
    • Key Tech Summit
    • Career Growth Summit
    • Global Impact Summit
    • Community Partners
    • Tickets
    • Sponsor
    • Schedule
  • Global Awards
    • Overview
    • 2023 Winners
    • 2022 Nominations
    • 2023 Nominations
    • 2024 Nominations
    • 2023 Finalists
    • Nominate
    • Categories
    • Jury
  • 100 Women in Tech
  • Career & Jobs
    • Job Search
    • Companies
    • Mentoring Program
    • Post Jobs & Promote
    • Create Career Profile
    • Job Post Plans
  • Events
  • About
    • About us
      • Get Involved
      • Newsletter Signup
      • Press Room & Assets
      • Advisory Board
      • Contact
    • Important Resources
      • Women in Technology Statistics
      • Women in Tech Mentorship Statistics
      • Barriers to Leadership Report 2025
      • Women in Tech Mentoring Guide
      • Women in Tech Empowerment Guide
      • Women in Tech and DEIB Calendar
      • Chief in Tech Book
      • 50+ Interview Questions and Answers
    • Network Membership
      • Global Ambassadors
      • Founding Membership
      • C-Level Executive Network (EWIT)
      • Female Founder Fellowship
      • Members Pledge
      • Partners
    • Events
      • Women in Tech Global Conference 2024
        • 2024 Sponsor Opportunities
      • Women in Tech Events
  • Resources
    • Announcements
    • Community & Network
    • Community Articles
    • Employer Resources
    • Feature Stories
    • Guides, Tutorials & Advice
    • Interviews & Testimonials
    • Opinion Pieces
    • Professional Growth
    • Reviews, Lists and Comparisons
    • Surveys & Statistics
    • Trends & Events
    • Video Library
  1. Women In Tech Jobs
  2. Skills
  3. Social Analytics

Social Analytics

Social Analytics is a critical technology skill that involves analyzing and interpreting data from various social media platforms to inform strategic decisions and actions. This synthesis of information can provide invaluable insights into customer sentiments, emerging trends, competitors’ strategies, and other vital business intelligence. This technology skill is in high demand for roles such as Social Media Strategist, Digital Marketer, Business Analyst, and even upper management level positions, to name a few.

Mastering Social Analytics entails a comprehensive understanding of different social media platforms and their distinct analytical tools. These include, but are not limited to, Facebook Insights, Instagram Insights, Twitter Analytics, LinkedIn Business Analytics, and Google Analytics. Professionals skilled in Social Analytics are proficient in tracking user engagement, monitoring brand mentions, conducting sentiment analysis, identifying influencers, and forecasting trends.

Proficiency in Social Analytics also necessitates expertise in data interpretation and reporting. Being able to translate raw data into easily digestible reports for different stakeholders in the organization is a key aspect of excelling in this field. Consequently, excellent communication skills are also a compelling need, as this data must often be explained and justified to individuals with varying levels of technical understanding.

Skills that serve as a foundation for learning or mastering this tech skill include basic understanding of social media platforms, data analysis, basic programming, numerical proficiency, strategic thinking, and problem-solving. Prior knowledge in Digital Marketing, SEO, and Content Management can also prove beneficial. It's, therefore, no surprise that companies hold this skill in high regard, as it enhances market research, brand reputation management, and overall business performance.

Advanced Social Analytics could also involve predictive modelling, machine learning and artificial intelligence to analyze data and generate insights on a larger scale. This will require adequate grasp of advanced analytics tools and programming languages like Python or R. Lastly, an appreciation for continuous learning is a must in this field, due to the frequent updates and changes in social media algorithms and privacy policies.

Don't miss out on the latest Women in Tech events, updates and news!

Stay in the loop by subscribing to our newsletter.

Powered By​​​​​​​

Women in Tech
Coding Girls

Women in Tech Network

About Women Tech
Career & Hiring
Membership
Women in Tech Statistics

Women in Tech Conference

Why Attend
Tickets
Sponsor
Contact

Tech Women Impact Globally 

Women in Tech New York
Women in Tech London
Women in Tech DC
Women in Tech Berlin

Women in Tech Barcelona
Women in Tech Toronto
Women in Tech San Francisco
All Women in Tech Countries

Privacy - Imprint  -  Sitemap - Terms & Conditions

Follow us

  • facebook
  • linkedin
  • instagram
  • twitter
  • youtube
sfy39587stp18