Session: Journey towards customer centricity
Customer centricity is sometimes misused but a very straightforward and powerful term. It means to put the customer in the heart of the organization and make sure that every decision the company takes address customer well-being. And it pays off! Happy customers spread positive experiences, buy more and stay loyal.
Join the session to understand what are the core principles to succeed in the tech world and beyond in creating a great customer experience. Get a glimps on how create culture, product and services that customers love. I will bring experience and best practices from multiple companies and will tell you my journey towards customer centricity.
Bio: Aleksandra Swierzynska
Aleksandra is a passionate customer experience practitioner and business leader. She is Director of Customer Centricity at OLX Group, a global marketplace network that serves more than 350 million people every month. Before joining OLX, she worked at McKinsey helping companies across the globe (from Togo to Stockholm) to drive customer-led transformations. Putting the customer into the center of organizations when designing the products & solutions or improving service is her bread and butter. In the past, she also held multiple leadership roles in a non-profit organization promoting youth leadership.
Aleksandra connects the experience of working in a large consulting firm, big corporations and a start-up alike environment. Her expertise includes managing the change, innovation, and bringing customers to the core of the business. In her private life, she is a passionate snowboard rider and loves travelling.