Alley
Lyles
Marketing Director at FemTech Focus
"Watch How We Grind Before You Get Ground Up "
"Watch How We Grind Before You Get Ground Up "
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Session: Watch How We Grind Before You Get Ground Up
By 2025, the women's health market could be worth $50B. The industry is booming with tech-powered solutions and products that prove that women's wellness is everyone's wellness.My career pivots--from architect to Fortune 50 companies to start-up companies--bring lessons in smashing the glass ceiling, the importance of diversity and inclusion, and moving digital transformation mountains. How a ten-year career in digital transformation informs femtech, an industry riddled with promise, powerful sexual taboos, and empowerment in realizing new solutions to age-old women’s problems.
Bio
Alley Lyles is a human-centered design, digital strategy, and product management consultant specializing in user-centric product development and digital transformation for technology brands. She is a newly minted Women in IT - Silicon Valley "Digital Transformation Leader of the Year" awardee and a two-time TEDx speaker. She currently serves as the Marketing Director at FemTech Focus.While earning a Master’s from Columbia University, Alley served on former Mayor Michael Bloomberg's first digital team to implement the City of New York's premier digital road-map. A year later, she worked for Dell Business Services (now NTT Data), where she was the Consulting Principal for AIG, Dell Consumer Marketing, and Dell Social Marketing. The leadership position brought Alley to the boardroom, where she interfaced with CEOs to turn their corporate marketing goals into reality. The experience strengthened Alley’s desire to help businesses grow efficiently and creatively. So, she transitioned to a successful agency career, working on major projects for big brands like ExxonMobil, Neste US, and Takeda Pharmaceuticals.
Alley’s high-powered product marketing and project management positions over the years have enabled her to support Fortune 50 companies and global start-ups.