Andreia
Silva Cabecinhas
Head of Data at Ocado Technology
"How to turn data into your competitive advantage"
"How to turn data into your competitive advantage"
Wed May 21 - 4:30 AM EDT/New York (See in local time)
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05/21/2025 4:30 AM
05/21/2025 04:50 AM
America/New_York
#WTGC2025
"How to turn data into your competitive advantage"
#WTGC2025
"How to turn data into your competitive advantage"
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"How to turn data into your competitive advantage"
"How to turn data into your competitive advantage"
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Session: How to turn data into your competitive advantage
At Ocado Technology, data is in our DNA. On our end-to-end online grocery platform, shoppers log millions of data points.Every time they interact with the webshop, every shipment that comes in from the supply chain, every movement of a product around the warehouse, and every move our logistics vehicles make creates a flow of valuable information.
We’re using this data to embed more personalisation into our customer experiences to create happier customers and unlock efficiencies across the entire operation for the best economics.
In this session, our Head of Data will take a look at Ocado's ecommerce solution, explaining how we use data in different ways gain a competitive advantage:
1. Data for innovation - Inspiring customers through innovative features that make shopping more enjoyable.
2. Data for growth - Driving customer acquisition and retention through features that simplify the shopping experience and drive upsell.
3. Data for efficiency - Using the end-to-end intelligence on our platform to provide new efficiencies and improved customer experience.
Key Takeaways
- Data for innovation
- Data for growth
- Data for efficiency
Bio
Andreia is Head of Data for ecommerce at Ocado Technology, a global software and robotics platform business providing a unique end-to-end solution for online grocery. For the last 10 years, Andreia has been applying advanced machine learning techniques to real-world problems to drive growth and efficiency.