June 7-11
Basant
Shenouda
Career Coach and Sales Assoicate in LinkedIn
"Online Personal Branding: Establishing Yourself as a Thought Leader"
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
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Session: Online Personal Branding: Establishing Yourself as a Thought Leader
There are so many opportunities for brands and individuals alike to take hold of the extremely high organic reach and community-building capabilities that an online personal brand can provide. In this talk, Basant will illustrate how individuals representing their personal brands and/or businesses can become storytellers and thought leaders online and provide value to communities and customers through their personal branding, leading to brand awareness and lead generation. Whether you represent a corporation, startup, or project, there are boundless opportunities that can be tapped into through kickstarting an impactful personal brand online.Key Points Discussed
- The impact of an online personal brand for your business and work
- Personal branding success stories of businesses and entrepreneurs
- The perfect formula for your personal brand content strategy and platform selection
- How to develop stories online around your work that build community and establish you as a thought leader