Session: Online Personal Branding: Establishing Yourself as a Thought Leader
There are so many opportunities for brands and individuals alike to take hold of the extremely high organic reach and community-building capabilities that an online personal brand can provide. In this talk, Basant will illustrate how individuals representing their personal brands and/or businesses can become storytellers and thought leaders online and provide value to communities and customers through their personal branding, leading to brand awareness and lead generation. Whether you represent a corporation, startup, or project, there are boundless opportunities that can be tapped into through kickstarting an impactful personal brand online.
Key Points Discussed
- The impact of an online personal brand for your business and work
- Personal branding success stories of businesses and entrepreneurs
- The perfect formula for your personal brand content strategy and platform selection
- How to develop stories online around your work that build community and establish you as a thought leader
Bio: Basant Shenouda
Basant’s life purpose is to aid professionals in becoming more resourceful in creating opportunities for themselves. She is an incoming Global Sales Associate at LinkedIn and the founder of Basant Blast, her online identity, and career coaching, and consulting service. Her content online has taught thousands the value of online personal branding through content creation and storytelling since she was 21. Since she started posting online, her content has garnished millions of views by reflecting the importance of making opportunities for yourself and making the most of what you have through being resourceful. Her passion projects include working with minority groups and special needs students and young professionals. She hopes to someday become a founder for big-scale projects in Egypt and other African nations for youth members that involve mentorship and making them more resourceful and less fearful of chasing their dreams. Basant Blast is all about raising your career and potential to full blast!