Session: Effective digital segmentation and positioning
We might not be everything to everybody, but we can segment, target and position our business to be customer centric and focus on our customers needs and wants. In this digital age it is has become apparent to understand the process and strategy for effective segmentation and positioning. We can then be able to slice and dice our customer population by understanding the certain tier of customers with the highest profitability or the lowest profitability. It is also important to know the products that customers are buying more, this will also help in knowing the amount of resources and budget for product development.
An effective digital marketing involves developing the right platform and strategies that will enable your brand to reach their potential customers. You can then be able to select the right digital strategies to fit your business and help to quicken the buying process of your customers
- Identify gaps that exist and how the use proper segmentation strategies to understand customers behavior and preferences
- How to use digital segmentation, targeting and position to create and innovate your business
- What is your brand positioning and how to reposition your customer segments to be more profitability ?
CHINWE UZOHO is a payments expert who helps financial institutions generate sales leads, conceptualize and implement strategies that increase their market share. In her 30+ year career, Chinwe has demonstrated strong competencies in sales growth, expansion of leading commercial banks, team management, partnering and alliance-building. She has worked for reputable and global organizations in Nigeria such as Afribank, Chartered Bank, Intercontinental Bank, and Access Bank. In 2019, Chinwe joined Network International Payment Services as the Regional Director for West Africa.
She holds a Post Graduate Diploma in Digital Business Management from Emeritus Institute of Management, an MBA degree with Distinctions from Bangor Business School, UK. She secured her MSc degree in Global Consumer Marketing from University of Liverpool, UK and has a BSc degree in Economics from the University of Uyo, Nigeria. She is also a member of the Chartered Institute of Bankers Scotland (MCIBS) as well as a member of Associate Chartered Institute of Bankers Nigeria (ACIB).