23-25 April 2024
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Dr Jennifer
Martin
Executive Director, Executive MBA Programme at Cambridge Judge Business School
"The benefits to the organisation of doing business right - Diversity"
"The benefits to the organisation of doing business right - Diversity"
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Session: The benefits to the organisation of doing business right - Diversity
Nearly all managers know that they need to think about diversity, many now consider it in hiring decisions or think about it in marketing campaigns, but often organisations forget to take it to the next level, and ensure its embedded in all their processes.In order to ensure that organisations reap the benefits, we first look at the costs of not taking diversity seriously, and then we look at the benefits of having supportive equity and inclusion programmes in order to recruit and retain the best teams. We also look at the importance of allyship, in order to embed the policies and ensure that the DEI strategies have a long last effect.
Finally, we talk about the role of women in DEI Strategies, how they can use them to enable them to get ahead and how women can support others to get ahead.
Key Takeaways
- Importance of Diversity as a business driver
Bio
Dr Jennifer Martin is the Executive Director for the Executive MBA programme at the University of Cambridge’s, Judge Business School (CJBS), where she leads the programme from both a programme delivery side as well as an admissions and marketing perspective. Dr Martin is also teaching Diversity, Equity and Inclusion this year at CJBS. In addition, Dr Martin is a Professorial Lecturer at Hult International Business School, where Dr Martin teaches across the management, leadership and the global marketing sphere and is extremely passionate about delivering courses on the ‘costs of doing business poorly’ normally around Human Resource Management, Marketing, Leadership and Diversity.Dr Martin’s current research passion is around the topic of the benefits of tackling diversity properly and the costs of not implementing effective diversity strategies. Her previous PhD research has focused on the pedagogy of postgraduate business schools, the skills faculty need to deliver ’effective teaching’ and what fortune 500 companies want from their students.
