Eshita
Gupta
Lead Product Manager, Analytics Infrastructure at Apple Inc.
"Designing Trust-First Personalization: Building Privacy-Embedded Analytics for Scalable Impact"
"Designing Trust-First Personalization: Building Privacy-Embedded Analytics for Scalable Impact"
Don’t miss out and join visionaries, innovators, and thought leaders from all over the world at the Women in Tech Global Conference.
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.
Session: Designing Trust-First Personalization: Building Privacy-Embedded Analytics for Scalable Impact
In an era where consumer trust is paramount, personalization must be underpinned by privacy, accuracy, and governance. Drawing on enterprise-grade analytics transformations at Apple, Macy’s, and Albertsons, this session will show how to:• Build first-party, privacy-resilient data systems that minimize tagging overhead while preserving data quality.
• Embed governance directly into analytics platforms, turning privacy from a blocker into a strategic advantage.
• Create cross-functional workflows between engineering, product, and marketing to enable impactful experimentation and personalization.
• Move from reactive reporting to proactive, trust-driven decision frameworks.
Attendees will leave with a clear action plan for implementing scalable, compliant personalization strategies that strengthen both customer experience and business outcomes.
Key Takeaways
- Privacy-Embedded Personalization Frameworks – Learn how to design personalization strategies that build trust and comply with evolving privacy standards without sacrificing customer experience.
- Cross-Functional Collaboration Models – Gain actionable techniques for aligning marketing, product, and engineering teams around data-driven personalization goals.
- From Reporting to Proactive Insights – Transition your analytics function from a reactive reporting role to a proactive driver of customer engagement and business transformation.
Bio
Eshita Gupta is a seasoned analytics and data strategy product manager with over a decade of experience designing and scaling enterprise analytics infrastructures for Fortune 500 companies, including Apple, Macy’s, and Albertsons. In her current role at Apple, she leads the development of privacy-first, first-party data systems that deliver high-quality, governed datasets to power decision-making at scale. Her expertise spans data governance, cross-platform analytics integration, experimentation frameworks, and enabling organizations to move from reactive reporting to proactive insights.