23-25 April 2024
Virtual & In-Person*
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Katarina
Bagherian
VP of UX at Adyen
"Make your UX research insights stick"
"Make your UX research insights stick"
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Session: Make your UX research insights stick
Having spent half my life tutoring, teaching, training, and guest lecturing, for years I had subconsciously been applying education theory best practices to my research insights sharing sessions. So today, I’d like to “let you in” on this approach that has helped designers, PMs, marketers, researchers and many others to making their research insights stick and be applied to their products, resulting in better products for customers and happier teams.
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Key Takeaways
- 4 key tactics to make their user or market research insights be applied in their organizations
- Tried and true real life examples of how we share user and market research insights at Adyen, and real examples of impact that these approaches have had
- A shift in mindset from the "insights report" to engaging and memorable ways to share insights
Bio
Katarina leads the User Experience organization at Adyen, composed of UX Research, Writing, Product Design, and Analytics. She is a qualitatively-trained researcher obsessed with basing business decisions on reliable user needs. She cut her teeth in applied user research at startups in San Francisco, where she had to prove the impact of research early and often. She then developed a passion for making research efficient and relevant for entrepreneurs and multinational corporations alike as a consultant at Accenture Interactive in Amsterdam. Katarina loves spreading the power of user research by guest lecturing at local business innovation university courses or writing for publications like Method in Madness. She is always on the lookout for curious UX-ers to join the growing strategic UX practice at Adyen or simply nerd out about creative research approaches. You can find her biking around Amsterdam with her pup, Mousey, in her bike basket.