Session: Navigating an Acquihire: Culture Transformation in the Retail Space
In 2017 I was the Director of CRM at a small tech startup (Munchery). Now, ~4 years later having navigated an acquihire, I am now the VP of Marketing at a multi-billion dollar private company. Through this journey I've put in significant time, energy and investment in both our marketing capabilities to become more digital & tech savvy to transforming our culture to drive customer and team member growth.
My background includes time at both large traditional retailers moving into the eCommerce space (Walmart) as well as tech-organizations (Yelp) and startups (Munchery), to now leading Marketing and marketing transformation at a private organization.
- Culture transformation can be incredibly challenging to navigate, especially as a woman! Finding your voice in a powerful and impactful way is key to building connections and relationships to inspire change.
Katie is an award-winning data-driven marketing professional with over twelve years of distinguished performance in both B2B and B2C eCommerce omni-channel retail environments.
Katie’s expertise is in growth and retention marketing and has extensive experience leading high-impact teams focused on a wide range of areas. This includes personalized 1-1 communications across the funnel, brand building, scaling automation strategies, martech stack transformation and developing holistic marketing strategies across shopping types and experiences.
Katie currently leads a team of over 60 individuals at Giant Eagle, responsible for end-to-end marketing strategy, implementation and optimization. Some of her career highlights include being a two-time recipient of Progressive Grocer’s Top Women in Grocery award, most recently receiving this in 2021 as a Senior Level Executive, building out and scaling Giant Eagle’s personalization strategy and ad network capabilities and being part of the team at Walmart to bring their Online Grocery Pickup program to a $1B run rate.