Session: Seasonality in the education projects
Everyone has heard about the seasonality in e-commerce: when your traffic goes up and sales start growing rapidly. A deeper understanding of seasonality could give you additional insights that you have at least two different trends: the first one for traffic growth and the second one for sales. How is it possible? I will show it in my presentation.
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Bio: Margaryta Ievtukh
Analyst in data-driven startup Brainly. Collaborated with major eCommerce customers from Ukraine, Poland, India and the UK. For the past few years, she has been working with traffic vs. user behaviour analytics and customisation of web analytics systems. Conducted seminars about Google Analytics for Google Partners.