Session: Effective Marketing Planning With The Power of AI and Machine Learning
Every marketing action starts from planning, and yet it has been one of the most neglected steps in campaign management process when it comes to AI adoption.
Marketing planning process is coming down from 60 hours of research to a matter of minutes.
With all that unstructured data out there, we are now able to see organised and clustered research insights, with niche KPI statistics and growth hacking experiments.
All these marketing planning resources are put into a single dashboard, giving back more time for marketers to focus on strategy and creativity, elevating growth hacking adoption, and providing benchmark data for easier KPI planning.
Bio: Maryna Burushkina
Maryna Burushkina is a Digital Marketing Consultant, she has helped dozens of multinational companies reshape their marketing to drive accelerated growth. Now she is building a new AI startup to bring machine learning to marketing planning and growth hacking. Maryna is a working mom, she loves to travel, enjoys connecting with like-minded entrepreneurs and working on new innovative projects.