Neena
Pandey
CEO at Build Scale Sustain
"B2B’s Midlife Crisis: What B2B Marketers Can Learn from B2C"
"B2B’s Midlife Crisis: What B2B Marketers Can Learn from B2C"
Wed May 21 - 5:50 PM EDT/New York (See in local time)
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05/21/2025 5:50 PM
05/21/2025 06:10 PM
America/New_York
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"B2B’s Midlife Crisis: What B2B Marketers Can Learn from B2C"
#WTGC2025
"B2B’s Midlife Crisis: What B2B Marketers Can Learn from B2C"
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"B2B’s Midlife Crisis: What B2B Marketers Can Learn from B2C"
"B2B’s Midlife Crisis: What B2B Marketers Can Learn from B2C"
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Session: B2B’s Midlife Crisis: What B2B Marketers Can Learn from B2C
Traditional B2B marketing is losing its edge. Logic-heavy messaging, funnel-first strategies, and transactional outreach are no longer enough to engage today’s buyers—especially in tech. Meanwhile, the most innovative B2B companies are breaking the mold by borrowing from the emotional, story-driven world of B2C.This session explores how B2B marketing is undergoing a midlife crisis—and why it’s time to evolve. Drawing from both Silicon Valley and entrepreneurial experience, this talk lays out a bold new blueprint: one that merges B2C storytelling, emotional resonance, and brand personality with B2B scale and strategy.
• Why logic-driven marketing is no longer enough to drive adoption or loyalty
• How to build emotional resonance and trust in a B2B context
• Discover practical ways to humanize B2B messaging without losing professionalism or scale
• Explore real-world examples of B2B tech companies applying B2C strategies successfully
Who Should Attend?
• CMOs and marketing leaders in tech
• Startup founders and B2B brand strategists
• Product marketers and growth teams
• Anyone rethinking how to connect with today’s B2B buyers
Key Takeaways
- Why logic-driven marketing is no longer enough to drive adoption or loyalty
- How to build emotional resonance and trust in a B2B context
- Real-world examples of B2B companies using B2C strategies to win in crowded markets
- The new B2B marketing playbook: bridging scale with soul
- Practical ways to humanize B2B marketing without losing professionalism or scale
Bio
Neena is a former Silicon Valley marketing executive turned serial entrepreneur, advisor, and fractional CMO. She scaled ClubZ! into the fastest-growing education franchise across the U.S. and Canada. Her home decor brand, IndieRoots, grew from a $10K investment to over $1M in revenue in under two years with zero ad spend. Her latest venture, String Code, is a New York–based luxury fashion brand already receiving early celebrity interest, editorial recognition, and praise for its bold aesthetic and sustainability.A Forbes-recognized entrepreneur and named to the 2025 Marquees Who’s Who list, Neena helps tech companies scale through brand positioning, AI-powered marketing, and demand generation. She bridges B2B and B2C to build modern, trust-driven growth strategies.
