Session: The Importance of the Customer Voice: Enhancing Your Digital Strategy Through Customer Feedback Insights
In today's fast-paced and ever-changing digital landscape, it's more important than ever for organizations to stay attuned to the needs and preferences of their customers. This is where the voice of the customer comes in - by gathering and analyzing customer feedback, organizations can better understand what their customers want and need and use this insight to inform and improve their digital offerings. In this session, we'll explore the importance of the voice of the customer in digital strategy and discuss best practices for gathering and acting on customer feedback. We'll also examine the role of data analytics in creating a truly customer-centric digital strategy and explore how women in technology leadership can play a key role in promoting a customer-focused culture within their organizations.
- How customer feedback and insights drive improvements in digital offerings
- Building strong relationships with customers in the digital age
- Trends and innovations in customer feedback and digital strategy
Rebecca Schriver is Enbridge’s Vice President of Technology and Information Services Gas Distribution and Power with over 20 years leading technology teams in high tech manufacturing and energy industries. Rebecca is well-versed in large scale transformation, digital enablement and IT Operations. She is passionate about leveraging technology to drive business results, building a culture of collaboration and developing future leaders.
Tuong Lee is Enbridge's Vice President of Technology & Information Services Liquid Pipeline and Gas Transmission Midstream with over 17 years of experience at Enbridge. Tuong has held progressively senior roles in various areas of IT including digital transformation, Operational Technology, and large programs delivery. Tuong is a member of Enbridge's Diversity, Equity and Inclusion Steering Committee and is committed to fostering a culture of inclusivity through initiatives such as Women in Technology and the Connect Employee Resource Group.