Roshni
Wijaysinha
CEO at Prosh Marketing
"Scaling Smart: How Startups Can Leverage Fractional CMOs to Accelerate Growth"
"Scaling Smart: How Startups Can Leverage Fractional CMOs to Accelerate Growth"
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Session: Scaling Smart: How Startups Can Leverage Fractional CMOs to Accelerate Growth
Startups often face a major challenge: they need senior marketing leadership long before they can afford it.In this session, Roshni Wijayasinha, Founder of Prosh Marketing and angel investor with The Firehood, shares how the Fractional CMO model is helping early-stage companies bridge that gap.
Attendees will walk away with a roadmap to access senior-level expertise, coach their internal teams, and scale sustainably, without breaking the bank.
Key Takeaways
- Know when and why to hire a Fractional CMO and to discover low-cost, high-impact marketing frameworks that build traction fast
Bio
Roshni Wijayasinha is the Founder of Prosh Marketing, a Fractional CMO firm helping startups and SMBs scale through strategic, part-time marketing leadership. Has 17+ years of experience launching products. She’s also a Startup Marketing professor at York University’s Schulich School of Business and an angel investor with The Firehood, supporting women founders in tech.