Session: Building & Implementing Enterprise Marketing Digital Transformation in less than 12 months
Marketers are being asked to do more with less. This session focuses on how to embrace digital marketing transformation to increase scale, deliver quick wins, and set the stage for long-term success, even in complex enterprise environments. Whether you’re trying to implement the right tech stack, upskill your team with AI, or are trying to refine your approach, learn about the importance of change management and the operational framework you need to build with actionable insights to help you navigate challenges and drive measurable results.
Bio
Stefanie Nastou brings over twenty years of executive marketing leadership experience and strategic advisory expertise to the C-suite. With a foundation in advertising agencies, she has transitioned to spearheading global sales and marketing teams and initiatives for top-tier B2B and B2C software companies, turning marketing into a revenue engine.
Stefanie is the author of RuleBreaker Mindset, a guide to mastering the art of rewriting the rules while staying authentic, driving professional and personal growth and guiding others to do the same. Overcoming various challenges throughout her career, Stefanie attributes her success to her RuleBreaker mindset, empowering her to achieve remarkable outcomes and mentor others to embrace innovation. A staunch advocate for gender diversity and inclusion, she actively mentors within Women in Tech communities, striving to foster an inclusive environment. Stefanie has been recognized among the Top 50 Women in Tech and The Most Influential Women in Marketing 2023 by CIO Look magazine.