Melanie
Deneau
Regional Director Europe at Sourcepoint
"The Value of Consent"
"The Value of Consent"
Tue May 20 - 5:30 AM EDT/New York (See in local time)
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05/20/2025 5:30 AM
05/20/2025 05:50 AM
America/New_York
#WTGC2025
"The Value of Consent"
#WTGC2025
"The Value of Consent"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"The Value of Consent"
"The Value of Consent"
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Session: The Value of Consent
- Short history of GDPR and IAB TCF Framework- What does consent (for their data being used for advertising purposes) mean to a user. What is the tradeoff for them? Do they really understand what they are giving? What is the exchange they are making and what information are they sharing?
- What is the value to advertisers, to Google, to the programmatic ecosystem?
- What is the value to a publisher/media company/retail media, over a period of time? How is their revenue affected? How is their data affected? What is the Impact of not having consent?
- How are trends changing? The evolvement of US and worldwide privacy laws, especially with AI, the EU AI Act for example.
- What does the future look like?
Key Takeaways
- In a world where information online is getting foggier, it's important to be educated on how our data is being used for advertising purposes and understand that we have choices
- Build awareness of how the advertising ecosystem works, how to targeted ads end up on our phones etc
- Learn more about the data privacy regulations in effect, how do they work and what is coming up next
- Learn more about how data privacy regulations will evolve, given the drastic increase in the use of AI
Bio
Expert in Data Privacy Technology, having worked for Sourcepoint Technologies for the past 6.5 years. 11 years experience working in Startup tech companies in Berlin. Led teams of technical account managers and managed large scale integration projects.