Marta
Ros
Product Director, Infojobs at Adevinta
"Aligning Product and Business Metrics"
"Aligning Product and Business Metrics"
24 - 6:10 AM EDT/New York (See in local time)
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05/24/2025 6:10 AM
05/24/2025 06:30 AM
America/New_York
#WTGC2025
"Aligning Product and Business Metrics"
#WTGC2025
"Aligning Product and Business Metrics"
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"Aligning Product and Business Metrics"
"Aligning Product and Business Metrics"
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Session: Aligning Product and Business Metrics
One of the difficult conversations that we have in Product is about the business impact that our features or iterations have. I would like to explain the whole process that we have gone through in InfoJobs in order to have smother conversations by establishing a North Star Metric and building KPI Trees.Key Takeaways
- Why is important to build a framework to connect product and business metrics
- Step by Step of how we did it
- Learnings of the process
Bio
I’m passionate about Product & UX and a 4x entrepreneur with a Marketing background.I’ve been working in the product field for the past 10 years, launching initiatives in the area of social innovation, healthcare, marketplace and mobility, developing products from scratch and raising capital (>$1M). I’ve also co-run a UX agency helping other entrepreneurs and companies improve or launch their products. My motto is: never stop learning.
I currently work in the Recruiting Industry as a Product Director, helping seekers find the best next job, and employers find the best talent.
