Thank you so much. And for everybody here, thanks for, for watching. I, really love the idea of personal branding. I've done a lot in my personal life.I'm gonna share some of that with you. First of all, as you heard, I'm Michelle Frechette. You can find me online at meetmichelle.online. That connects to everything, all my socials, my main website, all of the above. I also, have a website, michellefrechette.com. And I put career resources there for you, including the slides here, which I've also put in the chat, and there's a QR code. I'm gonna be sending a lot of information your way in the next fifteen or so minutes, and I wanted to make sure that you can just listen and find the slides and all the resources later. So why is personal branding so important?

Well, upward mobility and recognition, both in finding a job or growing inside the company you're already with or maybe freelancing, is really important. It gives you outside opportunities like becoming a podcast guest, being a guest blogger, giving talks like I'm doing today, and being a recognized expert in your field. I'll tell you a quick little story. I've been working in WordPress for a really long time. I'll say almost fifteen years, And it took me a little while to kinda get my footing. And then once I realized I could have a voice and that woman or underrepresented or whatever it was, I could still grow in that field, allowed me this year. I got laid off with a bunch of other people at my previous work. I went from making 5 figures to using my personal branding, building contracts.

And this year, I'll have over 6 figures of my income all because of who I established myself in the community first. So personal branding is incredibly important to what you do. No one is as invested in your future as you are. Think about that for a minute. Nobody in any company, nobody in your life, even your children and your spouses and whoever else is in your life, nobody is as invested in your future as you are. So building your personal brand for your career is of the utmost importance. So let's talk about the things that you can do, the action items that you can start with today. The first thing I wanna say is in all you do, be authentically you.

I am who I am if you see me on a stage or you see me off a stage. The main difference is that I swear a lot in real life, and I won't do that today as we are going through the chat and and sharing with you. But I am who I am. You see me where I am, and you're gonna see me, and I'm not always gonna be authentically who I am. It didn't come it didn't come naturally. Today's my 50 birthday, and it took a few years to get to where I can actually feel really comfortable in my own skin and be able to talk to other people, but authenticity is really what helps you move forward in life. So the first thing I want to say is have a personal website.

Even if you work at a company and you plan to stay there for a million years, have a personal website and make sure you have a favicon that represents that. So all those tabs across your browser, make sure that favicon identifies you. So there's a tiny little picture of my headshot in my favicon so that as you're scanning across the what I usually have at least 30 tabs open, I can see which one is which website very quickly. So half a favicon, it's that little, cherry on the website sundae, if you will, that just makes that extra special. Then be recognizable. Standardize your headshots or avatar across all social platforms. So if you look at me on, LinkedIn, Twitter, Facebook, Instagram, TikTok, all of the social channels, you're going to see a picture of me from the same photo shoot.

Might be a different angle, might be a different background, but you're going to recognize that's me because I standardize my headshots across all of my social platforms and my website. Write an amazing bio. So Anna read, my bio out before before you. She didn't just think those things up and have to go research them. I submitted a bio as a speaker that gave her some things that she could pull from to put to put in in the bio here. So you wanna make sure that you have a really amazing bio. Now it's really hard, especially as women, because as we grow up, we're told, you know, to kinda take that back seat a lot. I'm really glad that things change now.

But when I was, growing up in the eighties, I was even told that I shouldn't get a college degree because I should just concentrate on getting married. That wasn't who I was, and so I worked on developing who I was. But it's hard for us to write about ourselves in such a glowing way. So if you can't find it within yourself to write that bio to begin with, have someone write it for you. But always remember to keep your bio in the third person. When you look at events that have speakers, their bios should all be in the third person. And when you come across that one that's in the first person, kinda stands out like a sore thumb. So make sure that you write a good bio about yourself. Include the pertinent things, maybe some fun facts about yourself. Like, if you read my bio, it says that I also love nature photography.

Some things that just make me

a little more human and tell you

who I authentically am, but also keep it in the third person. Then add your bio to LinkedIn and any of your other social sites. Also link to your website from them too. Now I know that Twitter only gives you 280 characters, and LinkedIn will give you, like, 2,000 characters. So you might have to wordsmith it a little bit for some of those places, but make sure that your bio is consistent and it says some really awesome things about who you are. Add cover photos to your social media profiles that really match your persona. So you see my profile picture is, like, again, as all those things. If you look at LinkedIn, if you looked at Twitter, you'll see that my cover photo is me speaking on a stage because that's what I love to do and it shows who I am professionally. Then talk about your expertise. Find ways to get it out there. Apply or ask to be on guest to be a guest on podcasts.

Submit yourself as a guest blogger. Look for opportunities to submit yourself to be profiled in different places, and look for webinars and opportunities to present those. You seldom just get asked to speak. You usually have to look for those opportunities. And I will tell you from being a podcaster and having a few different podcasts, we are always looking for guests, and we don't necessarily know you unless you tell us who you are. So you can always ask to be a guest on a podcast. You should never have to pay to be on a podcast. That's my my one thing. They should be looking for you. Usually, it's zero zero fees kind of transferred back and forth. You just be a guest. You get your expertise out there, and they get some great content. Engage in online discussion. So social media. I'm on Twitter all the time.

I'm constantly talking to people on there either in DMs or just engaging in things that people are posting on there, but also on blogs, in Slack, million different Slack channels, and all those different places. But if you're not engaging in discussions, people won't know who you are either. So get on LinkedIn, comment on things, post things, get, engaging with other people in those different areas. And then this is a good challenge. Follow at least five new people every week on social media. Now that doesn't mean five in LinkedIn, five in Twitter, five on you know, you five across your different social media channels. Because what by doing that, you're going to see new information from new people all the time, and they'll see you too.

And that gives you an opportunity to do more of that engagement. So get out in there and find at least five new people every week. Monday through Friday, pick one, and, follow new people on social media. Create a value and mission statement value or mission statement for yourself and keep it top of mind in all you do. My value mission statement is incredibly concise, kindness first. Everything I do, I think about how I can approach with kindness. I'm snarky too. I have bad days too, but I try to keep in mind to to talk to everybody with a a lens of kindness first. Everybody is dealing with things that we don't know about.

And so if I can always put kindness at the front of everything I do, I can be helpful to other people, and I'm more valued to them and more valuable as well. So whatever your mission statement is, keep it in mind. If you don't have one, I suggest that you do that. Find a way to Google it if you have to, but work on a mission statement that really works for you either in your personal life, your professional life, or both. Create a media kit on your website. Still working online, honestly, because it's something that takes a little while to work on, but have your headshots, quotes, soundbites, links to talks and articles, and a way to be contacted. My whole website right now does that in a way, but I need to be more concise. I'm gonna challenge you to do that as well.

So create a media kit that makes it really easy for other people to pick up information about you to either contact you or to use in whatever, whatever you're engaging with. So as soon as I'm done here today, I'm getting in my car driving to Canada, giving a talk tomorrow morning on how I wrote a book from a blog. And so I've got all of that information. They have been able to pull things from my website as well, and I've got all of that in one place. So it's really easy to be found and to have people use that information. Inventory your media placement. So where have you been a podcast? What guest blogs have you done? What public talks have you done? And include a page on your website with all of those things. So I've picked my like, five of my favorites that are online of the talks that I've given, and those are on my website.

So people can hear what it sounds like when I talk, and they can hear if they think I'd be a good fit for their program, and then link to that site from your, you know, to that page in your media kit as well. I couldn't put all of them in because I give a lot of talks. I do a lot of blogs. I do a lot of podcasts, but I do pick my favorites. Some things that I think showcase me really well and some things that aren't so far back in my history that people wonder how it's still relevant, and so I update those on a regular basis. Look for networking opportunities in person and online. So an event like today is a great opportunity for networking, but even locally, you can look to your Chamber of Commerce. You can go to meetup.com, for example. I'm very heavily in the WordPress community as you heard.

So I am a member of several different meetups for online, WordPress communities, and so I'm constantly getting notifications that I could attend things online. When I travel, I can look for those in person and find a local meetup there and also connect with people in those opportunities. Slack is another great place to do some DMing and networking. Improve in areas where you feel weakest. A lot of people, the thought of doing an online talk or a stage talk, it it just strikes fear in them. So Toastmasters is a great way to start to build your confidence in public speaking. Maybe you don't feel that writing is your is a really good place. There's ways to get writing classes. And look for coaches.

If you're looking for public speaking coaches, if you're looking for job coaches, there's lots of different coaching opportunities out there to help you build your confidence in those areas and buff up on the places where you feel like you might need a little help. And then work on your elevator pitch. How do you describe what you do to people, both in your industry and those who aren't in your industry? I used to talk about, I used to work for a plug in company, WordPress plug in company. And when I would tell people that it was I worked for a plug in company, and then they didn't know what a plug in was, and I'd have to explain what a plug in was and what WordPress was and what website was, and I just saw their eyes glaze over, and I was not making good connections.

When I switched that to said to just say that I was in web tech and I worked in web technology, people outside of WordPress and website, that made sense to them, and we could have a conversation. So that was a different elevator pitch than I might give to somebody that I met at a WordPress event and be able to talk about that plugin in particular. So practice your elevator pitches. You should have more than one, again, for people in your industry and outside your industry so that you can actually communicate better what you do, and those should lead to more conversations. Practice small talk too because those can lead to deeper conversations as well. I love sitting down with a group of people I've never met before. So when I attend an event like the one I'm going to tomorrow, I will sit at a table for lunch tomorrow with people I don't know because I think that's a great opportunity rather than just sit with my friends that I've known forever.

I will learn new things about new people. So the first thing I'll ask people tomorrow is, so what do you do with WordPress? Where do you live? How do you find new customers? Things that actually lead to good conversations and allow me to network with what I do as opposed to things like, so how's the weather where you live? Just think about different ways that you can do that. Gonna run through the last minute because I wanna make sure that I have time for q and a for you all. But be a lot lifelong learner. Conferences like today, TED Talks. I love TED. YouTube courses, blogs, read, watch. Be a lifelong learner because you grow, and you will remain relevant. Practice speaking with confidence.

Even if you have to fake it for a while, I may have thrown a few umms in here today, but I don't do it as often as I used to. It does make you a stronger speaker when you can allow a pause as opposed to putting an or an good posture, strong voice, good eye contact. Practice speaking with confidence even if you have to fake it for a while. Thank you so much. And for everybody here, thanks for, for watching. I, really love the idea of personal branding. I've done a lot in my personal life. I'm gonna share some of that with you. First of all, as you heard, I'm Michelle Frechette. You can find me online at meetmichelle.online. That connects to everything, all my socials, my main website, all of the above. I also, have a website michellefrechette.com, and I put career resources there for you, including the slides here, which I've also put in the chat, and there's a QR code.

I'm gonna be sending a lot of information your way in the next fifteen or so minutes, and I wanted to make sure that you can just listen and find the slides and all the resources later. So why is personal branding so important? Well, upward mobility and recognition, both in finding a job or growing inside company you're already with or maybe freelancing, is really important. It gives you outside opportunities like becoming a podcast guest, being a guest blogger, giving talks like I'm doing today, and being a recognized expert in your field. Tell you a quick little story. I've been working in WordPress for a really long time. I'll say almost fifteen years, and it took me a little while to kinda get my footing. And then once I realized I could have a voice and that women or underrepresented or whatever it was, I could still grow in that field, allowed me this year.

I got laid off with a bunch of other people at my previous work. I went from making 5 figures to using my personal branding, building contracts. And this year, I'll have over 6 figures of my income all because of who I established myself in the community first. So personal branding is incredibly important to what you do. No one is as invested in your future as you are. Think about that for a minute. Nobody in any company, nobody in your life, even your children and your spouses and whoever else is in your life. Nobody is as invested in your future as you are. So building your personal brand for your career is of the utmost importance. So let's talk about the things that you can do, the action items that you can start with today.

The first thing I wanna say is in all you do, be authentically you. I am who I am if you see me on a stage or you see me off a stage. The main difference is that I swear a lot in real life, and I won't do that today as we are going through the chat and and sharing with you. But I am who I am. You see me where I am, and you're gonna see me, and I'm not always gonna be authentically who I am. It didn't come, it didn't come naturally. Today's my fifty seventh birthday, and it took a few years to get to where I can actually feel really comfortable in my own skin and be able to talk to other people.

But authenticity is really what helps you move forward in life. So the first thing I want to say is have a personal website. Even if you work in a company and you plan to stay there for a million years, have a personal website and make sure you have a favicon that represents that. So all those tabs across your browser, make sure that favicon identifies you. So there's a tiny little picture of my headshot in my favicon so that as you're scanning across the well, I usually have at least 30 tabs open. I can see which one is which website very quickly. So half a favicon, it's that little, cherry on the website sundae, if you will, that just makes that extra special. Then be recognizable.

Standardize your headshots or avatar across all social platforms. So if you look at me on, LinkedIn, Twitter, Facebook, Instagram, TikTok, all of the social channels, you're going to see a picture of me from the same photo shoot. Might be a different angle, might be a different background, but you're going to recognize that's me because I standardize my headshots across all of my social platforms and my website. Write an amazing bio. So Anna read, my bio out before before you. She didn't just think those things up and have to go research them. I submitted a bio as a speaker that gave her some things that she could pull from to put to put in in the bio here. So you wanna make sure that you have a really amazing bio.

Now it's really hard, especially as women, because as we grow up, we're told, you know, to kinda take that back seat a lot. I'm really glad that things change now. But when I was, growing up in the eighties, I was even told that I shouldn't get a college degree because I should just concentrate on getting married. That wasn't who I was, and so I worked on developing who I was. But it's hard for us to write about ourselves in such a glowing way. So if you can't find it within yourself to write that bio to begin with, have someone write it for you. But always remember to keep your bio in the third person. When you look at events that have speakers, their bios should all be in the third person.

And when you come across that one that's in the first person, kind of stands out like a sore thumb. So make sure that you write a good bio about yourself. Include the pertinent things, maybe some fun facts about yourself. Like, if you read my bio, it says that I also love nature photography. Some things that just make me a little more human and tell you who I authentically am, but also keep it in the third person. Then add your bio to LinkedIn and any of your other social sites. Also link to your website from them too. Now I know that Twitter only gives you 280 characters, and LinkedIn will give you, like, 2,000 characters.

So you might have to wordsmith it a little bit for some of those places, but make sure that your bio is consistent, and it says some really awesome things about who you are. Add cover photos to your social media profiles that really match your persona. So you see my profile picture is, like, again, as all those things. If you look at LinkedIn, if you looked at Twitter, you'll see that my cover photo is me speaking on a stage because that's what I love to do and it shows who I am professionally. Then talk about your expertise. Find ways to get it out there. Apply or ask to be on guests to be a guest on podcasts. Submit yourself as a guest blogger. Look for opportunities to submit yourself to be profiled in different places, and look for webinars and opportunities to present those. You seldom just get asked to speak. You usually have to look for those opportunities.

And I will tell you from being a podcaster and having a few different podcasts, we are always looking for guests, and we don't necessarily know you unless you tell us who you are. So you can always ask to be a guest on a podcast. You should never have to pay to be on a podcast. That's my my one thing. They should be looking for you. Usually, it's zero zero fees kind of transferred back and forth. You just be a guest. You get your expertise out there, and they get some great content. Engage in online discussion. So social media. I'm on Twitter all the time. I'm constantly talking to people on there either in DMs or just engaging in things that people are posting on there, but also on blogs, in Slack, million different Slack channels, and all those different places. But if you're not engaging in discussions, people won't know who you are either.

So get on LinkedIn, comment on things, post things, get, engaging with other people in those different areas. And then this is a good challenge. Follow at least five new people every week on social media. Now that doesn't mean five in LinkedIn, five in Twitter, five on you know, you five across your different social media channels. Because what by doing that, you're going to see new information from new people all the time, and they'll see you too. And that gives you an opportunity to do more of that engagement. So get out in there and find at least five new people every week. Monday through Friday, pick one, and, follow new people on social media.

Create a value and mission statement value or mission statement for yourself and keep it top of mind in all you do. My value mission statement is incredibly concise, kindness first. Everything I do, I think about how I can approach with kindness. I'm snarky too. I have bad days too, but I try to keep in mind to to talk to everybody with a a lens of kindness first. Everybody is dealing with things that we don't know about. And so if I can always put kindness at the front of everything I do, I can be helpful to other people, and I'm more valued to them and more valuable as well. So whatever your mission statement is, keep it in mind. If you don't have one, I suggest that you do that.

Find a way to Google it if you have to, but work on a mission statement that really works for you either in your personal life, your professional life, or both. Create a media kit on your website. Still working online, honestly, because it's something that takes a little while to work on. But have your headshots, quotes, soundbites, links to talks and articles, and a way to be contacted. My whole website right now does that in a way, but I need to be more concise. I'm gonna challenge you to do that as well. So create a media kit that makes it really easy for other people to pick up information about you to either contact you or to use in whatever, whatever you're engaging with. So as soon as I'm done here today, I'm getting in my car driving to Canada, giving a talk tomorrow morning on how I wrote a book from a blog.

And so I've got all of that information. They have been able to pull things from my website as well, and I've got all of that in one place. So it's really easy to be found and to have people use that information. Inventory your media placement. So where have you been a podcast? What guest blogs have you done? What public talks have you done? And include a page on your website with all of those things. So I've picked my like, five of my favorites that are online of the talks that I've given, and those are on my website. So people can hear what it sounds like when I talk, and they can hear if they think I'd be a good fit for their program, and then link to that site from your, you know, to that page in your media kit as well. I couldn't put all of them in because I give a lot of talks. I do a lot of blogs.

I do a lot of podcasts, but I do pick my favorites. Some things that I think showcase me really well and some things that aren't so far back in my history that people wonder how it's still relevant, and so I update those on a regular basis. Look for networking opportunities in person and online. So an event like today is a great opportunity for networking. But even locally, you can look to your Chamber of Commerce. You can go to meetup.com, for example. I'm very heavily in the WordPress community as you heard. So I am a member of several different meetups for online, WordPress communities, and so I'm constantly getting notifications that I could attend things online. When I travel, I can look for those in person and find a local meetup there and also connect with people in those opportunities.

Slack is another great place to do some DMing and networking. Improve in areas where you feel weakest. A lot of people, the thought of doing an online talk or a stage talk, it it just strikes fear in them. So Toastmasters is a great way to start to build your confidence in public speaking. Maybe you don't feel that writing is your is a really good place. There's ways to get writing classes. And look for coaches. If you're looking for public speaking coaches, if you're looking for job coaches, there's lots of different coaching opportunities out there to help you build your confidence in those areas and buff up on the places where you feel like you might need a little help. And then work on your elevator pitch. How do you describe what you do to people, both in your industry and those who aren't in your industry?

I used to talk about, I used to work for a plug in company, a WordPress plug in company. And when I would tell people that it was I worked for a plug in company, and then they didn't know what a plug in was, and I'd have to explain what a plug in was and what WordPress was and what website was, and I just saw their eyes glaze over, and I was not making good connections.

When I switched that to said to just say that I was in web tech and I worked in web technology, people outside of WordPress and website, that made sense to them, and we could have a conversation. So that was a different elevator pitch than I might give to somebody that I met at a WordPress event and be able to talk about that plug in in particular. So practice your elevator pitches. You should have more than one, again, for people in your industry and outside your industry so so that you can actually communicate better what you do, and those should lead to more conversations. Practice small talk too because those can lead to deeper conversations as well. I love sitting down with a group of people I've never met before. So when I attend an event like the one I'm going to tomorrow, I will sit at a table for lunch tomorrow with people I don't know because I think that's a great opportunity rather than just sit with my friends that I've known forever.

I will learn new things about new people. So the first thing I'll ask people tomorrow is, so what do you do with WordPress? Where do you live? How do you find new customers? Things that actually lead to good conversations and allow me to network with what I do as opposed to things like, so how's the weather where you live? Just think about different ways that you can do that. Gonna run through the last minute because I wanna make sure that I have time for q and a for you all. But be a lot lifelong learner. Conferences like today, TED Talks. I love TED. YouTube courses, blogs, read, watch, be a lifelong learner because you grow and you will remain relevant.

Practice speaking with confidence even if you have to fake it for a while. I may have thrown a few umms in here today, but I don't do it as often as I used to. It does make you a stronger speaker when you can allow a pause as opposed to putting an er or an Good posture, strong voice, good eye contact. Practice speaking with confidence even if you have to fake it for a while. Thank you so much. And for everybody here, thanks for, for watching. I, really love the idea of personal branding. I've done a lot in my personal life. I'm gonna share some of that with you. First of all, as you heard, I'm Michelle Frechette. You can find me online at meetmichelle.online. That connects to everything on my socials, my main website, all of the above.

I also, have a website, michellefrechette.com. And I put career resources there for you, including the slides here, which I've also put in the chat, and there's a QR code. I'm gonna be sending a lot of information your way in the next fifteen or so minutes, and I wanted to make sure that you can just listen and find the slides and all the resources later. So why is personal branding so important? Well, upward mobility and recognition, both in finding a job or growing inside the company you're already with or maybe freelancing, is really important. It gives you outside opportunities like becoming a podcast guest, being a guest blogger, giving talks like I'm doing today, and being a recognized expert in your field. I'll tell you a quick little story. I've been working in WordPress for a really long time.

I'll say almost fifteen years, and it took me a little while to kinda get my footing. And then once I realized I could have a voice and that woman or underrepresented or whatever it was, I could still grow in that field, allowed me this year. I got laid off with a bunch of other people at my previous work. I went from making 5 figures to using my personal branding, building contracts. And this year, I'll have over 6 figures of my income all because of who I established myself in the community first. So personal branding is incredibly important to what you do. No one is as invested in your future as you are. Think about that for a minute. Nobody in any company, nobody in your life, even your children and your spouses and whoever else is in your life, nobody is as invested in your future as you are.

So building your personal brand for your career is of the utmost importance. So let's talk about the things that you can do, the action items that you can start with today. The first thing I wanna say is in all you do, be authentically you. I am who I am if you see me on a stage or you see me off a stage. The main difference is that I swear a lot in real life, and I won't do that today as we are going through the chat and and sharing with you. But I am who I am. You see me where I am, and you're gonna see me, and I'm not always gonna be authentically who I am.

It didn't come it didn't come naturally. Today's my 50 birthday, and it took a few years to get to where I can actually feel really comfortable in my own skin and be able to talk to other people, but authenticity is really what helps you move forward in life. So the first thing I want to say is have a personal website. Even if you work at a company and you plan to stay there for a million years, have a personal website and make sure you have a favicon that represents that. So all those tabs across your browser, make sure that favicon identifies you. So there's a tiny little picture of my headshot in my favicon so that as you're scanning across the when I usually have at least 30 tabs open, I can see which one is which website very quickly.

So half a favicon, it's that little, cherry on the website sundae, if you will, that just makes that extra special. Then be recognizable. Standardize your headshots or avatar across all social platforms. So if you look at me on, LinkedIn, Twitter, Facebook, Instagram, TikTok, all of the social channels, you're going to see a picture of me from the same photo shoot. Might be a different angle, might be a different background, but you're going to recognize that's me because I standardize my headshots across all of my social platforms and my website. Write an amazing bio. So Anna read, my bio out before before you. She didn't just think those things up and have to go research them. I submitted a bio as a speaker that gave her some things that she could pull from to put to put in in the bio here.

So you wanna make sure that you have a really amazing bio. Now it's really hard, especially as women, because as we grow up, we're told, you know, to kinda take that back seat a lot. I'm really glad that things change now. But when I was, growing up in the eighties, I was even told that I shouldn't get a college degree because I should just concentrate on getting married. That wasn't who I was, and so I worked on developing who I was. But it's hard for us to write about ourselves in such a glowing way. So if you can't find it within yourself to write that bio to begin with, have someone write it for you.

But always remember to keep your bio in the third person. When you look at events that have speakers, their bios should all be in the third person. And when you come across that one that's in the first person, kinda stands out like a sore thumb. So make sure that you write a good bio about yourself. Include the pertinent things, maybe some fun facts about yourself. Like, if you read my bio, it says that I also love nature photography. Some things that just make me

a little more human and tell you

who I authentically am, but also keep it in the third person. Then add your bio to LinkedIn and any of your other social sites. Also link to your website from them too. Now I know that Twitter only gives you 280 characters, and LinkedIn will give you, like, 2,000 characters. So you might have to wordsmith it a little bit for some of those places, but make sure that your bio is consistent, and it says some really awesome things about who you are. Add cover photos to your social media profiles that really match your persona. So you see my profile picture is, like, again, as all those things. If you look at LinkedIn, if you looked at Twitter, you'll see that my cover photo is me speaking on a stage because that's what I love to do, and it shows who I am professionally. Then talk about your expertise. Find ways to get it out there. Apply or ask to be on guest to be a guest on podcasts.

Submit yourself as a guest blogger. Look for opportunities to submit yourself to be profiled in different places, and look for webinars and opportunities to present those. You seldom just get asked to speak. You usually have to look for those opportunities. And I will tell you from being a podcaster and having a few different podcasts, we are always looking for guests, and we don't necessarily know you unless you tell us who you are. So you can always ask to be a guest on a podcast. You should never have to pay to be on a podcast. That's my my one thing. They should be looking for you. Usually, it's zero zero fees kind of transferred back and forth. You just be a guest. You get your expertise out there, and they get some great content. Engage in online discussion. So social media. I'm on Twitter all the time.

I'm constantly talking to people on there either in DMs or just engaging in things that people are posting on there. But also on blogs, in Slack, million different Slack channels, and all those different places. But if you're not engaging in discussions, people won't know who you are either. So get on LinkedIn, comment on things, post things, get, engaging with other people in those different areas. And then this is a good challenge. Follow at least five new people.