Cross-Border Scaling and Localization 
 

Key Takeaways

 

• Score markets and sequence entry with clear criteria
  
   
• Set up entities, banking, payments, and invoicing
  
   
• Meet privacy, data residency, and security expectations
  
   
• Hire and onboard first country employees and partners
  
   
• Localize product, content, and onboarding beyond translation
  
   
• Design regional pricing, packaging, and discount policies
  
   
• Stand up regional sales, success, and channel motions
  
   
• Deliver local SLAs, support coverage, and training
  
   
• Measure country performance with a simple, trusted dashboard
   

Who Should Attend?

 

• Founders, COOs, and international GTM leaders
  
   
• Operations, legal, and finance teams setting up entities and compliance
  
   
• Product and marketing leaders localizing experiences
  
   
• Regional GMs, partners, and solution integrators
  
   
• Support and success leaders building local SLAs
   

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I'm very fortunate to be surrounded by so many supportive colleagues and friends, including at Wing, who have supported me throughout my career."

Shannon Nash, Chief Financial Officer at Wing (an Alphabet Company)