Product-Market Fit and Monetization
From Early Signals to Repeatable Revenue
Calling founders, product and growth leaders, RevOps and finance teams, and data analysts. Learn how to validate demand, turn traction into revenue, and build pricing and packaging that scale. Do not miss the chance to connect PMF, monetization, and retention so your company compounds with confidence.
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Track Overview
Product-market fit and monetization go hand in hand. This track delivers practical frameworks to measure PMF, design onboarding and activation, choose value metrics, run pricing experiments, and align product and go-to-market. We will cover cohort analysis, paywall design, expansion strategy, and the dashboards that give teams a trusted view of ARR and NRR.
Key Takeaways
- Measure PMF with leading indicators and retention diagnostics
- Design activation and onboarding that drive time to value
- Choose value metrics and build pricing and packaging tiers
- Run monetization experiments and interpret results with rigor
- Build ARR, NRR, and cohort dashboards teams actually use
- Convert PQL signals into pipeline and revenue
- Move from free to paid without killing growth
- Design expansion plays that lift gross and net revenue retention
- Reduce churn with save plays and lifecycle programs
Who Should Attend?
- Pre-seed to Series B founders and PMs
- Growth, product analytics, and RevOps leaders
- Pricing and packaging leaders and finance partners
- Product and engineering managers driving activation and retention
- Advisors and investors who coach early monetization
Interested in Speaking?
Have you reached PMF or built a pricing engine that moved revenue, share your frameworks, artifacts, and results so others can apply them immediately.
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Director at Deloitte
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Senior Director, Product Management (Client Experience Product Management) at Sephora
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Tina Mylon
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Ewa Kleczyk
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Lori Barrington
NAM Chief Data Officer at Schneider Electric
Silvia Semenza
Global Executive People Experience Director at RINA
Marzia Basso
Head of International I&M Project Development at RINA
Rowena Yeo
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Sandy Venugopal
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Monica Caldas
EVP & CIO, at Liberty Mutual Insurance
Debbie Sterling
Founder/CEO at Smore Labs, Inc.
Christine Gadsby
Chief Security Advisor, at BlackBerry
Susan Koski
2x CISO, Former CISO, at PNC
Jenn Zmuda
Chief Information Officer at UnitedHealthcare
Stephanie Deluca
Chief of Staff at UnitedHealthcare
Julie Iskow
CEO at Workiva
Sonali Bhavsar
Chief Data and AI Officer at GEP
Marina Spyrou
CIO at PPFA
Jane Connell
SVP Strategy Transformation & CIO Enterprise Systems at Verizon
Miki Van Cleave
Chief Design Officer at JPMorgan Chase
Sandrine Pons
Managing Director France, Benelux & Iberia
LASHERELLE MORGAN
SVP, Legal, AI Innovation and Acceleration at NBCUniversal
Ceneé LaTulippe
Founder & CEO at 5280 PMO Services
Selena Rezvani
President and Author at NextGenWomen LLC
Tracie Cleveland
Chief Transformation Officer at KeyBank
Tatyana Mamut
CEO & Founder, at Wayfound
Rashmi Kumari
CIO, at Medtronic-
Sandy Venugopal
CIO, at CoreWeave
