Startup Vertical Spotlights 
 

Key Takeaways

 

• Decode buyer priorities and proof requirements by industry
  
   
• Map procurement steps, stakeholders, and security reviews
  
   
• Select integrations and standards that reduce risk
  
   
• Define value metrics and ROI expected for renewals and expansions
  
   
• Design pilot-to-production playbooks that scale
  
   
• Choose channels and partners that work in each vertical
  
   
• Align compliance and data ownership early to prevent delays
   

Who Should Attend?

 

• Vertical founders, product, and solution leads
  
   
• Enterprise buyers, procurement, and security stakeholders
  
   
• Partners, integrators, and marketplace leaders
  
   
• Compliance and data governance leaders
  
   
• Investors scouting category-defining solutions
   

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Shannon Nash, Chief Financial Officer at Wing (an Alphabet Company)