Rachel
Peterson
Vice President, Marketing at Fountain
"The Woman's Workforce: Integrating Flexible Practices for a More Equitable Workplace"
"The Woman's Workforce: Integrating Flexible Practices for a More Equitable Workplace"
09 - 2:20 PM EDT/New York (See in local time)
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05//2025 2:20 PM
05//2025 02:40 PM
America/New_York
#WTGC2025
"The Woman's Workforce: Integrating Flexible Practices for a More Equitable Workplace"
#WTGC2025
"The Woman's Workforce: Integrating Flexible Practices for a More Equitable Workplace"
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https://www.womentech.net/ringcentral
"The Woman's Workforce: Integrating Flexible Practices for a More Equitable Workplace"
"The Woman's Workforce: Integrating Flexible Practices for a More Equitable Workplace"
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Session: The Woman's Workforce: Integrating Flexible Practices for a More Equitable Workplace
Addressing workplace flexibility will be one of the biggest issues facing every company in 2023. From hourly roles to corporate settings, flexibility is mission critical for job applicants and employees - women, especially - who often have to juggle their careers with their position as caretakers for children, elderly family members, or others. And this showed no signs of slowing during the pandemic. How can employers address this while attracting and retaining more women in the workplace? Many women are turning to hourly jobs and gig work, which often provides an added layer of flexibility and income. Rachel will discuss how corporate leadership teams can rethink recruitment approaches to attract more women to the workplace, focusing on updated expectations that accommodate for the many roles women play inside and out of the household while making room for the flexibility that comes with the rise in women taking on independent freelance work and/or multiple jobs.Key Takeaways
- A better understanding of how to accommodate and account for greater flexibility in the workplace, and how companies can thrive in doing so
- Charting a path to attract more women/diversity into the workplace through flexible programs, with steps on how to retain that talent
- Why prioritizing well-being and adopting new working practices can lead to longer-term success for the company
Bio
Rachel Peterson is a B2B marketing leader with over a decade of experience driving revenues and building collaborative commercial teams at rapidly scaling technology companies. Prior to joining Fountain as VP of Marketing, her career spanned across traditional advertising, emerging technology, and data and analytics, with experience both leading teams at multinational organizations and acting as a scrappy team of one at Series A startups. Rachel is an active advocate for gender parity and diverse representation in the tech space and puts her professional expertise to use through volunteer initiatives focused on global gender equality.