Focus on Competencies Not Stereotypes

Describe the skills, qualifications, and experiences needed without referencing traits stereotypically associated with a particular gender. For example, say “strong leadership skills” instead of “dominant personality.

Describe the skills, qualifications, and experiences needed without referencing traits stereotypically associated with a particular gender. For example, say “strong leadership skills” instead of “dominant personality.

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How to Write Outreach That Resonates with Women Candidates

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