Media Presence and Publicity

Having a media presence and engaging in publicity can enhance a woman's chances of winning awards. Writing tech blogs, participating in podcasts, or being featured in mainstream tech publications can help in building a public profile that awards committees notice.

Having a media presence and engaging in publicity can enhance a woman's chances of winning awards. Writing tech blogs, participating in podcasts, or being featured in mainstream tech publications can help in building a public profile that awards committees notice.

Empowered by Artificial Intelligence and the women in tech community.
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Farees Fathima
Global Responsible AI Lead at Carlsberg Group

I see media presence as more than publicity; it is an opportunity to shape the conversations that influence our industry.

Women in technology often have deep expertise and meaningful achievements, but that expertise doesn't always translate into visibility beyond our immediate professional circles. We need to become more intentional about sharing our insights, not to seek attention for its own sake, but to influence decisions, challenge assumptions, and make our work accessible to a wider audience.

For me, that means moving beyond simply discussing AI trends to explaining what they mean in practice: how organisations can innovate responsibly, manage emerging risks, and build trust at scale.

I also believe we shouldn't measure media presence only by the number of interviews, articles, or speaking engagements we secure. A better measure is whether our ideas are remembered, whether they change a conversation, and whether our visibility creates opportunities for others.

From my perspective: Publicity gets you noticed; a distinctive point of view gives people a reason to listen, and credibility gives them a reason to keep listening.

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