Creative Titles May Attract but Also Confuse Diverse Candidates

While creative titles (such as “growth hacker” or “digital ninja”) can intrigue some candidates, they may alienate or confuse others unfamiliar with the terms, disproportionately affecting candidates from underrepresented demographics who rely on clarity to assess fit and eligibility.

While creative titles (such as “growth hacker” or “digital ninja”) can intrigue some candidates, they may alienate or confuse others unfamiliar with the terms, disproportionately affecting candidates from underrepresented demographics who rely on clarity to assess fit and eligibility.

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