Employer brand sentiment acts as a reflection of a company’s authentic commitment to gender diversity. Women and gender-diverse professionals are more likely to be attracted to organizations where positive sentiment aligns with visible policies and employee experiences, ensuring the brand message is not just performative but substantive.

Employer brand sentiment acts as a reflection of a company’s authentic commitment to gender diversity. Women and gender-diverse professionals are more likely to be attracted to organizations where positive sentiment aligns with visible policies and employee experiences, ensuring the brand message is not just performative but substantive.

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