Sponsors of women may fear that advocating too strongly could lead to perceptions of favoritism, which can deter them from sponsoring women. Women themselves may fear backlash or being seen as “pushy” if they seek sponsorship, creating an additional psychological barrier not as pronounced in mentorship.

Sponsors of women may fear that advocating too strongly could lead to perceptions of favoritism, which can deter them from sponsoring women. Women themselves may fear backlash or being seen as “pushy” if they seek sponsorship, creating an additional psychological barrier not as pronounced in mentorship.

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