Iryna
Wagner
Product Marketing Manager at Meta
"Building new products: early stage and scale"
"Building new products: early stage and scale"
24 - 6:30 AM EDT/New York (See in local time)
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04/24/2024 6:30 AM
04/24/2024 06:40 AM
America/New_York
#WTGC2024
"Building new products: early stage and scale"
#WTGC2024
"Building new products: early stage and scale"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Building new products: early stage and scale"
"Building new products: early stage and scale"
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Session: Building new products: early stage and scale
Developing new products from scratch can be daunting and ambiguous. I would like to share my experience building a brand new product for WhatsApp and what I learned along the way, focusing on the following areas:- How to manage ambiguity and pivot strategy in the very early stage of product development;
- How to adjust team management and communication when the products scale;
- How to define and position the PMM role in early-stage product development.
Key Takeaways
- - How to manage ambiguity and pivot strategy in the very early stage of product development
- - How to adjust team management and communication when the products scale
- - How to define and position the PMM role in early stage product development
Bio
After 12 years in traditional advertising, marketing and brand management, I pivoted to Big Tech, where I have spent last 5 years as a Product Marketing Manager:- At Microsoft (Seattle, US), I led Microsoft 365 Go-To-Market Adoption strategy and piloted new initiatives to scale Microsoft Teams adoption;
- At WhatsApp (London, UK) I have developed brand new products and features to help businesses and consumers interact right in WhatsApp chat.
