Conversion Rate

Conversion rate measures how many recipients took the desired action — such as applying for a job or signing up for a webinar — after clicking through the emails. This metric directly reflects the success of your drip campaign in driving tangible outcomes aligned with your recruitment goals.

Conversion rate measures how many recipients took the desired action — such as applying for a job or signing up for a webinar — after clicking through the emails. This metric directly reflects the success of your drip campaign in driving tangible outcomes aligned with your recruitment goals.

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Creating Drip Campaigns for Candidate Engagement

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