Prosci certifications are rooted in the ADKAR model, a research-based individual change management framework that emphasizes Awareness, Desire, Knowledge, Ability, and Reinforcement. APMG’s change management certification typically aligns with the APMG Change Management Body of Knowledge (BoK), which is more process-oriented and aligned with organizational change theories, sometimes integrating other frameworks like PRINCE2 or Agile.
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