Alisa
Bonsignore
Founder at Clarifying Complex Ideas, LLC
"The Impact of Digital Content: Mitigating Your Carbon Emissions"
"The Impact of Digital Content: Mitigating Your Carbon Emissions"
12 - 1:50 PM EDT/New York (See in local time)
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05//2025 1:50 PM
05//2025 02:10 PM
America/New_York
#WTGC2025
"The Impact of Digital Content: Mitigating Your Carbon Emissions"
#WTGC2025
"The Impact of Digital Content: Mitigating Your Carbon Emissions"
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"The Impact of Digital Content: Mitigating Your Carbon Emissions"
"The Impact of Digital Content: Mitigating Your Carbon Emissions"
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Session: The Impact of Digital Content: Mitigating Your Carbon Emissions
The accelerating wave of digital content is increasing the energy demands on an already overextended planet. There is a perception that digital is less environmentally costly than cutting down trees for paper. Yet the energy costs for our digital lives can be steep.Every byte is energy, and energy has a carbon cost. And our digital footprints are ever-increasing. In 2018, Forbes reported that the world is generating more than 2.5 quintillion bytes of data created annually, no doubt a significant contributor to the fact that the world has almost doubled its energy consumption since 1980.
I have developed formulas to calculate the carbon impact of your digital initiatives. These formulas can be applied proactively to new projects to understand the carbon cost of content. All communications teams should keep these numbers in mind when deciding what needs to be communicated, and how.
Key Takeaways
- All content has a measurable emissions impact
- How to incorporate sustainable content metrics into your best practices
- How to assess the equivalent greenhouse gas emissions for everything from websites to emails to video meetings
Bio
Alisa clarifies complex ideas, developing sustainable content strategies for a global clientele. Her experience spans several industries over more than two decades, with particular focus on making the world a better place through sustainability communications aligned with the U.N. Sustainable Development Goals (SDGs). She is an Associate Fellow of the Society for Technical Communication, Executive Editor of STC’s Intercom magazine, a Certified Master Gardener, and frequently speaks at conferences and workshops.