AI applications in business analytics should ethically respect consumer autonomy, especially for businesses led by women entrepreneurs targeting sensitive markets. This involves ensuring that predictive analytics and personalized marketing strategies do not manipulate or unfairly influence consumer behavior.

AI applications in business analytics should ethically respect consumer autonomy, especially for businesses led by women entrepreneurs targeting sensitive markets. This involves ensuring that predictive analytics and personalized marketing strategies do not manipulate or unfairly influence consumer behavior.

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