Collaborate across teams and companies to co-create authentic job preview videos by involving diverse employee insights, joint workshops, shared resources, and real stories. Align messaging, use realistic simulations, incorporate feedback, leverage industry partnerships, and share distribution for impactful, engaging content.
How Can Companies Collaborate to Create Authentic and Impactful Job Preview Videos?
AdminCollaborate across teams and companies to co-create authentic job preview videos by involving diverse employee insights, joint workshops, shared resources, and real stories. Align messaging, use realistic simulations, incorporate feedback, leverage industry partnerships, and share distribution for impactful, engaging content.
Empowered by Artificial Intelligence and the women in tech community.
Like this article?
Video Job Previews: A New Way to Engage Top Talent
Interested in sharing your knowledge ?
Learn more about how to contribute.
Sponsor this category.
Engage Cross-Functional Teams in Content Creation
Companies can collaborate by involving diverse teams—HR, marketing, current employees, and even recent hires—to gather authentic insights and perspectives. This blend ensures the job preview video reflects real experiences while appealing broadly, creating content that resonates both emotionally and informatively.
Conduct Joint Workshops for Storyboarding
Organizations can host collaborative workshops where representatives from each participating company brainstorm and outline the job preview video. This co-creation helps harmonize storytelling approaches, ensures each role and company culture is accurately represented, and encourages shared ownership of the final product.
Share Real Employee Stories Across Companies
Pooling authentic employee testimonials and day-in-the-life footage from various organizations allows companies to present a well-rounded and genuine look at job roles. This collective storytelling reduces scripted content, enhancing the credibility and impact of the videos.
Utilize Shared Video Production Resources
Collaborating companies can combine resources such as video equipment, production teams, and editing software to improve quality and reduce costs. Access to professional production setups, together with authentic input, helps create visually engaging and trustworthy job preview videos.
Align on Core Messaging and Values
Companies should jointly define the core values and messages they want to communicate in the job preview videos. By establishing shared themes around authenticity, company culture, and employee development, the videos will deliver a consistent and impactful narrative that resonates with job seekers.
Include Realistic Job Simulations from Multiple Angles
Collaborators can design video segments that showcase realistic job tasks and challenges, filming across different worksites or departments. Presenting multiple perspectives helps candidates gain a clearer and more authentic understanding of the role’s demands, fostering better job fit and engagement.
Co-Create Interactive and Personalized Video Content
By working together, companies can develop interactive job preview videos that adapt based on viewer input or provide scenario-based experiences. Such collaboration increases authenticity by reflecting real workplace situations and allows candidates to engage more deeply with the role.
Incorporate Collaborative Feedback Loops with Candidates
Companies can pilot job preview videos with existing or potential candidates and gather feedback collectively to refine content. This approach ensures the videos address candidate concerns, answer common questions, and portray the job authentically, improving the overall impact.
Leverage Industry Partnerships for Broader Perspective
By forming partnerships within the same industry, companies can highlight common job expectations and culture while showcasing unique differentiators. This collaboration produces balanced, authentic job preview videos that help candidates understand the role contextually within the industry.
Share Distribution Channels and Analytics Insights
Collaborating on distribution—such as social media, job boards, and company websites—and sharing viewership data allows companies to optimize reach and engagement. Joint analysis of video performance enables continuous improvement in authenticity and impact, making future collaborations even more effective.
What else to take into account
This section is for sharing any additional examples, stories, or insights that do not fit into previous sections. Is there anything else you'd like to add?