Consumer Education and Engagement

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Through marketing and consumer engagement strategies, women can educate the public on the importance of sustainability in product choices. By highlighting the environmental benefits of their products, they can drive consumer demand towards more sustainable options, fostering a market that values sustainability.

Through marketing and consumer engagement strategies, women can educate the public on the importance of sustainability in product choices. By highlighting the environmental benefits of their products, they can drive consumer demand towards more sustainable options, fostering a market that values sustainability.

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Yamini Harikrishnan
Six Sigma Black Belt | Scaled Agile Product Owner/Product Manager | PMP® Certified - PMI | IIT-Hyd AI & Emerging Tech | IIIT-Hyd Blockchain
Fri, 04/12/2024 - 03:45

To promote sustainable behaviors in consumers, Women in product should -
1)offer guidance to consumers on how they can use their products more sustainably, such as energy-saving tips, proper maintenance practices to extend product lifespan, and responsible disposal instructions in product manuals.
2)Leverage social media, websites/mobile apps to share your product sustainable initiatives and progress updates and also leverage interactive platforms to enable feedback, dialog with community around sustainable practices. This practice enhancing consumer engagement and product advocacy.

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Product Lifecycle Management

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