Tomika
Russell
President at Symbeo
"Know Your Audience: The Role of Tech in Brand Ambassadorship"
"Know Your Audience: The Role of Tech in Brand Ambassadorship"
10 - 1:50 PM EDT/New York (See in local time)
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05//2025 1:50 PM
05//2025 02:10 PM
America/New_York
#WTGC2025
"Know Your Audience: The Role of Tech in Brand Ambassadorship"
#WTGC2025
"Know Your Audience: The Role of Tech in Brand Ambassadorship"
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"Know Your Audience: The Role of Tech in Brand Ambassadorship"
"Know Your Audience: The Role of Tech in Brand Ambassadorship"
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Session: Know Your Audience: The Role of Tech in Brand Ambassadorship
Tech resources are often at a disadvantage, as it relates to working directly with end customers. The purpose of this talk is to create the outside-in perspective, while delivering an enhanced CX. Knowing the audience and the end game will ultimately lead to improved outcomes and greater profitability.Key Takeaways
- Understand the pivotal role that each individual has to contribute to the success of an organization.
- Ability to clearly articulate the value proposition, as defined by the problem or opportunity to be solved.
- Be the catalyst to challenge the status quo and realize a better CX, EX.
Bio
As the President of Symbeo, Tomika helps enterprise and mid-market customers unlock the value in payables. Symbeo leverages more than 25 years of experience combined with artificial intelligence (AI), machine learning, and optical character recognition (OCR) to intelligently automate invoice, claims, and payment processing. As a wholly owned subsidiary of CorVel Corporation (NASDAQ: CRVL), Symbeo is a cloud technology company that drives value throughout the entire value chain.Prior to joining Symbeo, Tomika held other tech leadership roles across industry verticals including commercial transportation and healthcare. She earned a B.A. Marketing from Michigan State University, a M.B.A. from University of Detroit Mercy’s Executive MBA program, and a certificate in Disruptive Strategy from Harvard Business School. Her expertise includes delivering an improved customer experience (CX), leading high-performing teams, creating disruptive business models to accelerate transformation, and developing the next generation of leaders.
Tomika is a published author of her non-fiction project, The Average Joe: An Extraordinary Father, which promotes the significance of the father-daughter relationship and the power of positivity. She has a writing style unlike any other and creatively engages the reader with wit, humor, and authenticity in the voice that is uniquely hers.
