April
Crichlow
Chief Marketing Officer at Optro
Nominated in the categories:
Chief Marketing & Growth Officer of the Year
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April Crichlow Bio (LinkedIn)
April Crichlow is the Chief Marketing Officer at Optro, the AI-powered GRC Intelligence Platform helping enterprises transform risk into opportunity. In March 2026, April led the company through its most significant brand milestone to date, the transformation of AuditBoard into Optro, a rebrand built around the company's evolution into a unified, AI-powered GRC Intelligence platform spanning audit, risk, compliance, and infosec. Under her leadership, Optro's marketing organization has also driven go-to-market for major AI-focused acquisitions and product launches, helping position the company as a recognized leader in AI and AI governance, all while maintaining trust with a customer base that includes over 50% of the Fortune 500.An experienced global B2B SaaS marketing leader, April has also led thought leadership and strategic partnerships on inclusive culture, women's equality, and sustainable supply chains with the United Nations, the New York Stock Exchange, and Cannes Lions. She has been honored by CRN's "Women of the Channel" and named a "Top 100 Ethnic Minority Executive" by EmPower (Financial Times/Yahoo Finance).
Prior to Optro, April was CMO at Centrical and spent over 15 years at SAP, including as CMO of SAP SuccessFactors.
