Barbara
Karasek
CEO & Co-Founder at AiOpti Media LLC
Nominated in the categories:
Female Founder Rising Star Award
Celebrate 100 000 Women in Tech
Fostering Innovation with Purpose and Impact.
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Barbara Karasek Bio (LinkedIn)
Barbara Karasek is CEO and cofounder of AiOpti, an AI-powered data, media and measurement platform that connects advertising to verified consumer visits and spend. Founded in 2024 with her husband Tony, AiOpti was named the 2025 Top AI-Powered Marketing Attribution Platform by MarTechOutlook and serves clients across 15 verticals.Barbara is also CMO and co-owner of Paradise Advertising & Marketing, an award-winning, full-service tourism and hospitality agency she and Tony acquired in 2018. Earlier, she lived in eight countries while leading global marketing and partnerships for SeaWorld, PGA TOUR, NASCAR and the U.S. Olympic & Paralympic Committee, negotiating more than $485 million in contracts.
A sought-after speaker on AI, data and attribution, Barbara has presented to IAB, MediaPost, Women in Restaurant Leadership and QSR Revolution audiences. She is a 2026 ADWEEK Agent of Change, a 2027 Exceptional Women Alliance honoree, an HSMAI Top 25 Extraordinary Mind, and was named to Florida's 2025 Influential Women list. She serves on the Destinations International Foundation Board of Advisors and supports Rethreaded's work with survivors of human trafficking.
A Tampa native, Barbara attended Furman University on a Division I volleyball scholarship, earned a master's in mass communication from the University of South Florida, is Six Sigma certified, and completed Harvard Business School's Strategic Marketing Management program.
