Promote your speaking engagement by announcing it on personal profiles, creating a unique event hashtag, and sharing behind-the-scenes content. Engage with the conference community, post previews, use video, collaborate with influencers, share testimonials, utilize targeted ads, and provide real-time event updates to boost visibility and connection.
How Can Social Media Be Used to Promote Your First Tech Conference Speaking Engagement?
AdminPromote your speaking engagement by announcing it on personal profiles, creating a unique event hashtag, and sharing behind-the-scenes content. Engage with the conference community, post previews, use video, collaborate with influencers, share testimonials, utilize targeted ads, and provide real-time event updates to boost visibility and connection.
Empowered by Artificial Intelligence and the women in tech community.
Like this article?
Speaking at Tech Conferences as a First-Timer
Interested in sharing your knowledge ?
Learn more about how to contribute.
Sponsor this category.
Leverage Your Personal Profiles
Start by announcing your speaking engagement on your personal social media profiles, such as LinkedIn, Twitter, Facebook, and Instagram. Share the event details, topic, and why you’re excited to present. Personal networks often provide the core initial audience, so engaging authentically helps build buzz and gather support early on.
Create a Dedicated Event Hashtag
Develop a unique hashtag for your speaking slot or the conference itself. Use this hashtag consistently in all your posts to make it easier for people to find related content, engage with your updates, and follow along during the event. Encourage the conference organizers and your audience to use the hashtag as well.
Share Behind-the-Scenes Content
Post behind-the-scenes glimpses of your preparation process, such as drafting your speech, rehearsing, or designing slides. This kind of content humanizes you and builds anticipation among your followers, making them feel involved in your journey towards the conference.
Engage with the Conference Community
Follow, comment, and interact with the conference’s official social media accounts as well as other speakers and attendees. Sharing and commenting on their posts helps you become a recognized part of the event’s ecosystem, broadening your reach and creating networking opportunities.
Post Informative Previews or Teasers
Share snippets of your presentation content or key takeaways through short posts, videos, or infographics. Offering valuable insights boosts your credibility and encourages followers to attend your session to learn more.
Use Video Content to Connect
Create short videos introducing yourself and your talk, explaining what attendees can expect to gain, or answering questions about your topic. Video content tends to get higher engagement and can make you more relatable to your audience.
Collaborate with Influencers or Co-speakers
If possible, partner with other speakers or industry influencers attending the conference to cross-promote your sessions. Collaborative posts or live discussions can tap into each other’s audiences and increase overall visibility.
Share Testimonials and Past Experiences
If you have prior speaking experience, even in smaller settings, share testimonials or feedback to establish your credibility. If this is your first engagement ever, share your excitement and goals to connect authentically with your audience.
Utilize Paid Promotions Strategically
Consider using targeted social media ads to promote your speaking engagement to relevant tech communities or geographic areas. Platforms like LinkedIn and Twitter offer detailed targeting that can help grow attendance beyond your immediate network.
Post Real-Time Updates During the Conference
Live-tweet key points from your session, share photos or video snippets, and engage with attendees online during the event. This real-time content extends your reach, encourages interaction, and creates documentation of your speaking debut.
What else to take into account
This section is for sharing any additional examples, stories, or insights that do not fit into previous sections. Is there anything else you'd like to add?