PAS is effective when you want to strike a chord with your tech audience. Start by identifying a problem or pain point your community faces (e.g., feeling disconnected, lacking latest industry insights). Then agitate the issue by emphasizing why it matters. Finally, invite them to your event as the solution, explaining how attending will help them overcome the problem. In follow-ups, reiterate the solution and encourage engagement like feedback, sharing, or joining upcoming events.
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