SAP Gender-Sensitive Employer Branding Through Data Transparency

SAP has successfully used participation in initiatives like the UN Women’s Empowerment Principles and the Bloomberg Gender-Equality Index to bolster its employer brand. The company shares data on gender representation and pay equity internally and externally, aligning branding with concrete actions. SAP’s case illustrates the power of transparent, data-driven employer branding in showcasing commitment to gender equity.

SAP has successfully used participation in initiatives like the UN Women’s Empowerment Principles and the Bloomberg Gender-Equality Index to bolster its employer brand. The company shares data on gender representation and pay equity internally and externally, aligning branding with concrete actions. SAP’s case illustrates the power of transparent, data-driven employer branding in showcasing commitment to gender equity.

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